June 12, 2022

Digital advertising has made global giants of several companies like Google, Facebook, and Twitter. That’s because organizations and corporations spend heavily on digital advertising. The reasons are apparent; digital media has an extensive reach. But you don’t just want to throw money into digital marketing campaigns without measuring how successful your efforts are. In a […]

Using videos as marketing tools makes sense because they tend to convey the message better to the audience. Statistics show that viewers who watch videos of products tend to retain as much of the message as possible instead of text or image adverts. As a seller on Amazon, you need to get your products to

We all know how counterfeiting affects everyone in the value chain: the manufacturers, wholesalers, retailers, and consumers. Only one person is smiling at the bank when counterfeited products are used to defraud the unsuspecting victim- the counterfeiter. You may wonder why it was so easy to buy counterfeits on Amazon. To be fair to the