Your Guide to the Best Amazon Product Research Tools

Top Amazon Product Research Tools
Selling on Amazon can be a lucrative, but challenging endeavor. Given the number of products available on the site, competition is fierce even within a very specific niche. Having the objectively best product available does not guarantee you success either. That will not make much of a difference if hardly anyone is aware of the product you are selling. The reality is that succeeding as a merchant on Amazon requires more than offering quality goods. You also have to pay close attention to the site, the data it provides, and learn how to use them to your advantage. A product research tool will help you accomplish those things. In this article, we will talk at length about some of the best Amazon product research tools that are currently available. You’ll learn more about those aforementioned product research tools and what they specifically have to offer. Later on, we will also answer some key questions about selling on Amazon. For now, let’s focus on the research tools.

The Best Amazon Product Research Tools

Jungle Scout

Jungle Scout is the favorite of many FBA (Fulfillment by Amazon) sellers for a reason. The comprehensive offerings of this site are capable of helping out sellers in numerous ways.

You can start by utilizing the site’s product database to pinpoint a specific item or get an overview of a particular category. If there is a specific item you are interested in keeping tabs on, Jungle Scout has a tool designed for that job too.

The site’s keyword scouting feature should also prove valuable if you’re trying to gauge the interest for a niche offering.

Jungle Scout’s features remain helpful beyond providing product data. You can also lean on them to find good suppliers and to put together marketing campaigns for your products.

2. Helium 10

Helium 10 Product Research Tool Black Box

Sellers will be able to appreciate the fact that Helium 10 offers some features that are not always bundled together with product research tools.

For instance, Helium 10 provides a feature they call Cerebro. With this, users can look at different ASINs (Amazon Standard Identification Numbers) to see how certain keywords are performing.

Sellers who make use of Helium 10 will also be given access to a reimbursement finder and manager that can help them recoup money. You should also be able to keep a closer watch over your inventory by relying on Helium 10’s suite of tools.

3. Viral Launch

Selling products on Amazon full-time will take up most of your day and that’s not even counting the work that actually has to go in to perfecting the products themselves. You need something that can lighten your workload and that could very well be Viral Launch.

Viral Launch is especially helpful if you are using Amazon’s PPC (Pay-Per-Click) platform to sell your goods. The site’s Kinetic tool enables you to set specific parameters to get the most out of your ads. The tool also grants you access to valuable data that can be used for making educated decisions regarding those aforementioned advertisements.

Beyond the automation-focused offerings, Viral Launch similarly comes with the features you expect to see from any reputable product research tool.

3. FeedbackWhiz

Email marketing may not be as exciting as some of the newer forms of advertising, but it’s hard to deny its effectiveness. To get the most out of your email marketing efforts, you can use Feedbackwhiz’s tools.

The tools provided by the site will allow you to customize both your emails and the campaigns themselves. Should there be negative emails sent your way, they will be brought to your attention immediately. Email sequences can also be tweaked to better suit your target buyers.

Feedbackwhiz also helps you identify which marketing efforts you need to stick with through A/B test campaigns.

Full FeedbackWhiz review here.

AMZScout Product Finder Research Tool

If the product you’re looking to sell is already being offered by several big brands and manufacturers, it can be difficult to generate interest in what you have brought to the market. It’s why many Amazon merchants prefer to enter niche markets and also why AMZ Scout can prove to be a helpful ally.

AMZ Scout specializes in helping merchants identify the trends that matter. Once you’ve spotted a niche that is getting a fair amount of traction, you can use the tools offered by AMZ Scout to see if it’s viable.

The site will also assist you by letting you know which other sellers are inspecting a specific niche.

Sonar

Newer sellers on Amazon may benefit from utilizing a simpler approach and Sonar is good for that.

To get started, you can use Sonar to research keywords relevant to what you are trying to sell. From there, you can proceed to creating your listings.

Sonar will continue to help you as you’re creating the listings by grading how well they are made. The site will tell you if the listing could use some cleaning up or if the information presented could be more concise.

You can then track the keywords you are using to see how visible your products are. A/B tests offered by Sonar will also grant valuable insight into the performance of your listings.

Find Amazon Products with CashCowPro Tool

Keywords are essential to your success as an Amazon retailer and Cash Cow Pro will help you find the right ones to use for your business.

Cash Cow Pro gives you the tools you need to determine how well the keywords are performing and how they are helping your brand. If you’re having a tough time figuring out which keywords to use, Cash Cow Pro can also help in that regard.

You have the option of keeping tabs on up to 100 keywords. Use the information you obtain from tracking those keywords to make changes to your strategy moving forward.

Scope by Seller Labs

Becoming an Amazon seller requires making a significant financial investment that more than a few folks may be hesitant to make. To ease their concerns, Scope by Seller Labs offers keen insight into what merchants can expect when it comes to revenues and profits.

Scope by Seller Labs gives merchants estimates on how their products will perform while simultaneously showing data for similar items. You can also use their handy Profit Calculator to see how much you can potentially make from selling a product. Using that information, you can decide whether you want to move forward with selling an item or not.

Unicorn Smasher Product Research

High-volume Amazon sellers often have to deal with the problem of data overload. With so much information to sort through, important things can get lost in the shuffle. The Unicorn Smasher research tool wants to make processing that much data a significantly easier process.

The user interface provided by Unicorn Smasher presents all the data pertinent to your products in an easily readable format. From that dashboard, you can quickly move to a particular product to learn more about its performance.

You can also take advantage of Unicorn Smasher being integrated with AMZ Tracker to obtain information about the listings of other products.

Researching Products with Keepa

For many shoppers, the reason why they do or do not purchase a certain product comes down to pricing. That puts the onus on merchants to set the appropriate price point for the goods they’re selling.

It’s easier to do that with the help of Keepa. Keepa is useful for monitoring both short and long-term pricing trends on Amazon.

You can utilize the site’s tools to check out how an item has historically been priced on Amazon and use what you learn to make your product more appealing. Keepa also tracks prices across Amazon’s international locations.

If there are price drops happening and deals being offered, Keepa will alert you to them as well.

CamelCamelCamel research

Last up is CamelCamelCamel, and similar to Keepa, this site is focused on helping users identify the pricing trends relevant to their target products.

The site gives users charts containing pricing data for millions of products sold on Amazon. Users can also set alerts for products so that they can know right away if their prices have dropped.

CamelCamelCamel also has a browser extension that makes it easier for users to view pricing charts as they browse through product selections. The extension is available for both Google Chrome and Mozilla Firefox users.

CamelCamelCamel’s services are also free, which should make it a more appealing option for sellers.

FAQs Related to Amazon Research Tools

Preferences will obviously play a role when it comes time for you to pick your favorite Amazon product research tool, but even so, it’s hard to argue against Jungle Scout.

The great thing about Jungle Scout is that it’s an all-encompassing tool.

Let’s say you want a tool that can help you discover which products are most successful. Jungle Scout can help with that. It can continue to be of assistance as you evaluate keywords and examine your sales numbers.

It’s also important to remember that Jungle Scout will help partner you with the best suppliers and even make it possible for you to coordinate marketing campaigns. Other tools specialize in performing specific functions, but few can match the well-rounded features from Jungle Scout.

The dream for any Amazon seller is to bring something to the marketplace everyone will want that is simultaneously available from virtually no one else. Pulling that off is no easy feat however.

You can’t just monopolize the market on a certain item. The next best thing then is to find high-demand and low-competition products. This is still easier said than done.

To get things started, you can focus on the high-demand products first. You can find those products in question by visiting Amazon’s Best Sellers page. Bizain also recommends checking out AliExpress because the items that sell well there typically translate to the Amazon marketplace.

Make sure that you sort the items according to category. Better yet, pick out a sub-category to hone in on further on which products have proven to be most successful in your target niche.

That takes care of one part of the equation, but you still have to see which products are in low-competitions market. Running the names of products through Amazon’s search engine should help you get a handle on that.

The products that don’t return many results are the ones with fewer competitors.

Hopefully, the product you’re selling does meet the criteria of being in high demand while also not having many competitors. Those lucky enough to be selling something like that can count on huge sales numbers materializing in the near future.

Amazon’s Fulfillment by Amazon service can be a merchant’s best friend or their worst nightmare.

On one hand, the service can make things so much more convenient for the seller. With Amazon handling everything from storing to shipping your items, you have much less to worry about. Amazon will even lend their customer service to you so your buyers can be attended to even if you are busy.

On the other hand, the fees you must pay to gain access to Amazon’s FBA program can be quite high. End up with a few unhappy buyers seeking refunds, and you can find yourself operating at a loss very easily.

For those reasons, you have to be very discerning when it comes to the items you sell with the help of the FBA service.

Remember that the fees Amazon will charge you for their FBA service are based in part on the sizes of the items you are having them store and eventually ship. Because of that, you will want to stick to lighter and smaller products as much as possible.

It’s also a good idea to go with items that are quick sellers. Avoid selling something through FBA that costs over $200 or even $100. An item like that can take a while to sell and you do not want to pay storage fees for something that is just collecting dust in one of Amazon’s warehouses.

Researching a product currently listed on Amazon is not as easy as logging on and looking up a listing. You can pick up useful information about a product that way, but you won’t learn enough about its performance in terms of sales.

To get more details about how certain products are selling, you can look at the pages featuring the best sellers as well as the seller accounts of the top FBA sellers in your chosen categories and niche.

Conducting your research that way can still be a time-consuming process though. You can make that task easier by relying on Amazon product research tools.

Some of these tools have varied feature suites designed to meet all your needs as a merchant. Others are more focused on certain areas.

Regardless of what you need as an Amazon seller, you should be able to find a research tool that can help.

Conclusion

The best Amazon product research tools cannot guarantee that you will rake in huge profits as an Amazon FBA seller, but they can put you on the road to success. Take the time to choose the right one for your business so that you can start operating more efficiently and effectively.

Share on facebook
Share on twitter
Share on linkedin
Flow Harrington

Flow Harrington

Head of content marketing @ Infinite FBA, full-time Amazon seller. Or in plain English, I’m the guy in charge of making epic blog posts whilst running my FBA business.

Leave a Comment

Your email address will not be published. Required fields are marked *