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Top Amazon Product Research Tools

Your Guide to the Best Amazon Product Research Tools 2024

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Amazon product research is one of the most important steps when starting out and running a successful Amazon FBA business. Finding a good quality product is one of the easiest ways to make consistent sales and gain those valuable 5-star reviews. Here is a list of the top Amazon product research tools to help you find that next big idea. 

The Best Amazon Product Research Tools

1. Jungle Scout

Jungle Scout

Jungle Scout is the favorite of many FBA (Fulfillment by Amazon) sellers for a reason. The comprehensive offerings of this site are capable of helping out sellers in numerous ways.

You can start by utilizing the site’s product database to pinpoint a specific item or get an overview of a particular category. The database includes information about each product, such as its title, category, brand, seller, price, sales rank, and estimated sales. This information is constantly updated and can be filtered based on various criteria, such as sales rank, price, category, and more.

By using the product database, users can identify high-demand products that have low competition, and thus have the potential to be profitable. They can also track their competitors’ products, monitor product trends, and discover new product opportunities.

If there is a specific item you are interested in keeping tabs on, Jungle Scout has a tool designed for that job too.  It is called “Product Tracker” and it’s designed to help users keep tabs on specific items of interest. The Product Tracker allows users to track the performance of individual products over time, which can provide valuable insights for product research and competitor analysis.

The site’s keyword research scouting feature should also prove valuable if you’re trying to gauge the interest for a niche offering. It is is designed to help Amazon sellers find profitable keywords to optimize their product listings and increase their visibility on the Amazon platform.

Jungle Scout’s features remain helpful beyond providing product data. You can also lean on them to find good suppliers via the suppliers database and to put together marketing campaigns for your products.

2. Helium 10

Helium 10 offers a range of product research tools that help users identify high-demand products and profitable niches. These tools include Black Box, which allows users to search for products based on various criteria, such as category, price, and sales volume; and Xray, which provides detailed data on a product’s sales history, pricing, and revenue potential.

Helium 10 also provides a feature they call Cerebro (reverse ASIN tool). This is a keyword research tool offered by Helium 10, which helps Amazon sellers identify the most relevant and profitable keywords for their products. It allows users to analyze keywords and identify potential opportunities for optimization, track their rankings over time, and optimize product listings based on keyword data. Additionally, it offers a reverse ASIN lookup feature, which allows users to see the keywords that their competitors are targeting, helping them stay ahead of the competition.

Sellers who make use of Helium 10 will also be given access to a reimbursement finder and manager that can help them recoup money. You should also be able to keep a closer watch over your inventory by relying on Helium 10’s suite of tools.

All the tools and all the features needed to sell on Amazon. 

3. AMZ Scout

When it comes to selling products on Amazon, it can be difficult to generate interest if your product is already being offered by big brands and manufacturers. That’s where niche markets come in – by targeting a specific audience or need, sellers can find success even in crowded product categories. This is where AMZ Scout can be a helpful tool.

AMZ Scout is a software tool designed to help Amazon sellers identify profitable niches by analyzing market trends and product demand. Once a seller has identified a niche market that is getting a fair amount of traction, they can use the tools offered by AMZ Scout to evaluate its viability.

One of the key features of AMZ Scout is its ability to let users know which other sellers are also inspecting a specific niche. This can help sellers evaluate the level of competition and make informed decisions about whether to enter the market.

Overall, AMZ Scout can be a helpful ally for Amazon sellers looking to identify profitable niches and stay ahead of the competition. By providing insights into market trends and product demand, it can help sellers make data-driven decisions about their product strategy and find success in niche markets.

4. Viral Launch

Viral Launch is easy to use and you can dive into some research from day one to find many new product ideas.

Viral Launch is especially helpful if you are using Amazon’s PPC (Pay-Per-Click) platform to sell your goods. The site’s Kinetic tool enables you to set specific parameters to get the most out of your product ads. The tool also grants you access to valuable data that can be used for making educated decisions regarding those aforementioned advertisements. 

Beyond the automation-focused offerings, Viral Launch similarly comes with the features you expect to see from any reputable all in one like a keyword research tool and competitor analysis software.

One of these features is a keyword research tool, which helps sellers identify the most relevant and profitable keywords to include in their product listings. This can help improve the visibility of their listings and increase their sales.

Another key feature is competitor analysis software, which allows sellers to analyze the performance of their competitors and identify opportunities for optimization. This can help sellers stay ahead of the competition and adjust their strategies accordingly.

Additionally, Viral Launch offers a product discovery tool that allows sellers to search for new product ideas and evaluate their potential profitability. The tool uses advanced algorithms to analyze market trends and sales data, providing insights into emerging product trends and niches.

5. Sonar


Newer sellers on Amazon may benefit from utilizing a simpler approach and Sonar is good for keyword research. Free tools from Sellics to help Amazon sellers with keyword research. 

To get started, Sonar will allow you to search for keywords related to their products and analyze their search volume, competition level, and other metrics. This can help sellers identify the most relevant and profitable keywords to include in their product listings.

Sonar will continue to help you as you’re creating the listings by grading how well they are made. The site will tell you if the listing could use some cleaning up or if the information presented could be more concise.

In addition, Sonar’s reverse ASIN lookup feature allows users to see the keywords that their competitors are targeting. This can help users identify new keyword opportunities and stay ahead of the competition.

You can then track the keywords you are using to see how visible your products are. A/B tests offered by Sonar will also grant valuable insight into the performance of your product listings.

6. Cash Cow Pro

Find Amazon Products with CashCowPro Tool

Keywords are essential to your success as an Amazon retailer and Cash Cow Pro will help you find the right ones to use for your existing Amazon business or to validate potential product ideas.

Cash Cow Pro gives you the tools you need to determine how well the keywords are performing and how they are helping your brand. If you’re having a tough time figuring out which keywords to use, the tool can also help in that regard.

You have the option of keeping tabs on up to 100 keywords. Use the information you obtain from tracking those keywords to make changes to your strategy moving forward. or

6. Scope by Seller Labs

Scope by Seller Labs

Scope by Seller Labs is an Amazon product research tool that offers several features to help sellers improve their keyword strategy, optimize their product listings, and find profitable product opportunities.

One of Scope’s main features is its keyword research tool, which allows sellers to find the most relevant and profitable keywords for their products. Additionally, the reverse ASIN lookup feature helps sellers stay ahead of the competition by identifying the keywords that their competitors are targeting.

In addition, it gives merchants estimated sales data on how their products will perform while simultaneously showing data for similar items. You can also use their handy Profit Calculator to see how much you can potentially make from selling a product. Using that information, you can decide whether you want to move forward with selling an item or not.

7. Keepa

Researching Products with Keepa

For many shoppers, the reason why they do or do not purchase a certain product comes down to pricing. That puts the onus on merchants to set the appropriate price point for the goods they’re selling.

It’s easier to do that with the help of using Keepa. Keepa is useful for monitoring both short and long-term pricing trends on Amazon.

You can utilize the site’s tools and historical sales data to check out how an item has historically been priced on Amazon, sales estimates and use what you learn to make your product more appealing. Keepa also tracks prices across Amazon’s international locations.

If there are price drops happening and deals being offered, Keepa will alert you to them as well.

9. CamelCamelCamel

CamelCamelCamel research

Last up is CamelCamelCamel, and similar to Keepa, this site is focused on helping users identify the pricing and sales trends relevant to their target products.

The site gives users charts containing pricing data for millions of products sold on Amazon. Users can also set alerts for products so that they can know right away if their prices have dropped.

CamelCamelCamel also has a chrome extension (free tool) that makes it easier for users to view pricing charts as they browse through product selections. The extension is available for both Google Chrome extension and Mozilla Firefox users.

CamelCamelCamel’s services are also free for Amazon sellers, which should make it a more appealing option for sellers.

best amazon product research tool

Selling on Amazon can be a lucrative, but challenging endeavor. Given the number of products available on the site, competition is fierce even within a very specific niche.

Having the objectively best product available does not guarantee you success either. That will not make much of a difference if hardly anyone is aware of the product you are selling.

The reality is that succeeding as a merchant on Amazon requires more than offering quality goods. You also have to pay close attention to the site, the data it provides, and learn how to use them to your advantage.

A product research tool will help you accomplish those things.

In this article, we hope you learnt a little more about some of the best Amazon product research tools that are currently available. Looking for the best Amazon Seller tools then you are in the right place. From chrome extensions to inventory management we cover all of the tools for Amazon sellers. 

FeedbackWhiz Amazon Tool

Although FeedbackWhiz is technically not an Amazon product research tool, Email marketing and customer feedback is key to launching future products. To get the most out of your follow up email efforts, you can use Feedbackwhiz’s tools.

The tools provided by the site will allow you to customize both your emails and the campaigns themselves. Should there be negative emails sent your way, they will be brought to your attention immediately. Email sequences can also be tweaked to better suit your target buyers.

Feedbackwhiz also helps you identify which marketing efforts you need to stick with through A/B test campaigns.

Full FeedbackWhiz review here.

FAQs Related to Amazon Research Tools

Preferences will obviously play a role when it comes time for you to pick your favorite Amazon product research tool, but even so, it’s hard to argue against Jungle Scout.

The great thing about Jungle Scout is that it’s an all-encompassing tool.

Let’s say you want a tool that can help you discover which products are most successful. 
Jungle Scout can help with that. It can continue to be of assistance as you evaluate keywords and examine your sales numbers.

It’s also important to remember that Jungle Scout will help partner you with the best suppliers and even make it possible for you to coordinate marketing campaigns. Other tools specialize in performing specific functions, but few can match the well-rounded features from Jungle Scout.

The dream for any Amazon seller is to bring something to the marketplace everyone will want that is simultaneously available from virtually no one else. Pulling that off is no easy feat however.

You can’t just monopolize the market on a certain item. The next best thing then is to find high-demand and low-competition products. This is still easier said than done.

To get things started, you can focus on the high-demand products first. You can find those products in question by visiting Amazon’s Best Sellers page. Bizain also recommends checking out AliExpress because the items that sell well there typically translate to the Amazon marketplace.

Make sure that you sort the items according to category. Better yet, pick out a sub-category to hone in on further on which products have proven to be most successful in your target niche.

That takes care of one part of the equation, but you still have to see which products are in low-competitions market. Running the names of products through Amazon’s search engine should help you get a handle on that.

The products that don’t return many results are the ones with fewer competitors.

Hopefully, the product you’re selling does meet the criteria of being in high demand while also not having many competitors. Those lucky enough to be selling something like that can count on huge sales numbers materializing in the near future.

Amazon’s Fulfillment by Amazon service can be a merchant’s best friend or their worst nightmare.

On one hand, the service can make things so much more convenient for the seller. With Amazon handling everything from storing to shipping your items, you have much less to worry about. Amazon will even lend their customer service to you so your buyers can be attended to even if you are busy.

On the other hand, the fees you must pay to gain access to Amazon’s FBA program can be quite high. End up with a few unhappy buyers seeking refunds, and you can find yourself operating at a loss very easily.

For those reasons, you have to be very discerning when it comes to the items you sell with the help of the FBA service.

Remember that the fees Amazon will charge you for their FBA service are based in part on the sizes of the items you are having them store and eventually ship. Because of that, you will want to stick to lighter and smaller products as much as possible.

It’s also a good idea to go with items that are quick sellers. Avoid selling something through FBA that costs over $200 or even $100. An item like that can take a while to sell and you do not want to pay storage fees for something that is just collecting dust in one of Amazon’s warehouses.

Researching a product currently listed on Amazon is not as easy as logging on and looking up a listing. You can pick up useful information about a product that way, but you won’t learn enough about its performance in terms of estimated sales.

To get more details about how certain products are selling, you can look at the pages featuring the best sellers as well as the seller accounts of the top FBA sellers in your chosen categories and niche.

Conducting your research that way can still be a time-consuming process though. You can make that task easier by relying on Amazon product research tools.

Some of these tools have varied feature suites designed to meet all your needs as a merchant. Others are more focused on certain areas.

Regardless of what you need as an Amazon seller, you should be able to find a research tool that can help.

Tools such as Jungle Scout, Helium 10, and AMZ Scout offer features for researching and analyzing market trends to help you identify profitable niches on Amazon. 

These tools allow you to search for products by category, keyword, and other criteria, and provide data on sales trends, competition, and profitability metrics to help you evaluate potential opportunities.

What are some common mistakes to avoid when conducting Amazon product research?

Common mistakes to avoid when conducting Amazon product research include not conducting thorough market research, not analyzing competitor performance, and not optimizing product listings for keywords and other important metrics. 

It’s important to take the time to analyze the demand for your product, evaluate the competition, and optimize your listings for search visibility and sales performance. 

Additionally, it’s important to stay up-to-date on market trends and adjust your strategy accordingly to stay ahead of the competition.

Top 5 Amazon FBA Product Research Tools 2024

  1. Jungle Scout – 80% OFF – Coupon Code = INFINITEFBA

  2. Helium 10 – 20% 6 Months OFF – Coupon Code = INFINITEFBA20

  3. AMZ Scout – 30% OFF – Coupon Code = INFINITEFBA

  4. Viral Launch – 40% OFF – Coupon Code = INFINITEFBA


The best Amazon FBA product research tool cannot guarantee that you will rake in huge profits as an Amazon FBA seller, but they can put you on the road to success. Take the time to choose the right one for your business so that you can start operating more efficiently and effectively.

Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

Picture of Infinite FBA
Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

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