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Top Amazon Seller Tools FBA

The Best Amazon Seller Tools in 2023

In 2023, mastering Amazon FBA can be hard, especially for beginners just starting out. Luckily for you finding the best Amazon seller tools is easy, we have added them all to our list of the Top tools for 2023.

We reached out to some of the biggest sellers and brands on Amazon to find out which seller tools the experts are using to run a successful FBA business. 

Check them out and find out which of the software meets your company needs.

Don’t want to manage your Amazon PPC or business by yourself? Contact Search Nurture for managed Amazon advertising services.

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35 Of The Best Amazon FBA Seller Tools

Helium 10 is easily one of the best amazon seller tools. It’s an all in one seller software with features that help you with every aspect of your Amazon business from product research to rank tracking.

Helium 10 streamlines your amazon product research, finds keywords that drive conversions, manages refunds, Amazon FBA calculator, prevents hijackers, lets you create landing pages, etc.

With the addition of Helium 10 Amazon advertising PPC Manager, Adtomic (connects straight to Amazon Seller Central account) it truly is an all in one tool.

Update: Latest addition – Helium 10 tools are now integrated with Walmart.

Further Reading: Check out our complete Helium 10 Review here.

Looking for the best Helium 10 discount code, look no further we update this page monthly, to ensure you receive our latest coupon. They also have a free tool trial plan to get you started. 

Jungle Scout is one of the original Amazon seller tools, many successful sellers have used Jungle Scout during their product research days.

With notable Amazon seller tools like Product Database, Opportunity Finder, Keyword Scout, Competitor Monitoring, Supplier Database, and Sales Analytics it’s not surprising newbies and existing Amazon sellers alike use Jungle Scout.

Further Reading: Check out our detailed Jungle Scout Review

Visit our Jungle Scout discount code page for discounts of up to 50% off. 

Intentwise is an advertising optimization platform that drives Amazon and e-commerce growth for brands, sellers, and agencies. Intentwise can assist in growth that scales with you via Amazon, Instacart, Target, Walmart, and other retailers. Intentwise’s Ad Optimizer, in particular, will enhance your e-commerce advertising efforts by providing you with meaningful optimization recommendations based on various advertising and retail factors. The platform can save you time through automation of Amazon ad execution, reporting, and analytics.

AMZ Scout Pro

Amazon sellers are always on the hunt for new private label (2.)product opportunities and AMZ Scout is a great solution to find a new profitable product. 

Using the Pro extension for Chrome can save you time when looking for high demand low competition Amazon FBA ideas.

Further Reading: Check out our complete AMZScout Review here.

FeedbackWhiz is a feedback management platform that primarily focuses on automating follow up and generating those all-important reviews.

Real-time notifications allow you to respond quickly to negative feedback and reviews and get them removed before they affect conversions or ranking.

6. MerchantWords

MerchantWords, another original Amazon keyword research tool on the list, offers an impressive array of Amazon seller keyword research and data tools. 

Some of our favorites include the Digital Shelf Dashboard, ASIN Plus (for long-tail keywords), and Keyword Multiplier.

Full breakdown review of MerchantWords

Visit our MerchantWords discount page for the latest offers. 

Viral Launch is a comprehensive tool that Amazon businesses of all sizes can benefit from. 

No matter which monthly plans you select, you will get access to 24/7 expert support, robust data and automation, and seamless integration for your Amazon store.

Our favorite Viral Launch feature is the conversion rate optimization service.

Further Reading: Check out our in-depth Viral Launch Review here

Find out our latest Viral launch discount code here. 

8. Teikametrics

Teikametrics, an AI powered Amazon to automate your Amazon PPC campaigns. 

The Teikametrics FlyWheel 2.0 software includes advertising automation, market intelligence, inventory optimization. Teikametrics will optimize PPC bids to ensure a more profitable sale. 

Full breakdown Teikametrics review to find out more. 

9. Cash Cow Pro

As an Amazon entrepreneur, profitability should be your number one concern. Cash Cow Pro is one of the best software tools for keeping tabs basic metrics including net profit and ROI (return on investment). These give you a good understanding of how well the product is doing.

However, these numbers don’t always show the whole story. The Amazon seller tool sales rank provides other metrics including keyword tracking, page view data, conversions, and sales rank. 

Comparing these metrics gives a fuller picture and allows you to improve your product listings.

Cash Cow Pro is definitely one of the most powerful tools for determining profitability. Give it a try today!

10. Seller Labs

Seller Labs is a catch-all Amazon seller tool. The Pro version is an advanced marketing platform powered by artificial intelligence.

With the Pro version, you will receive access to the Keyword research, Communication, and Advertising Centers, all of which are powered by subsidiaries of Seller Labs.

The Performance and Notification Center is operated by Seller Labs itself. Here, you can receive notifications regarding the Amazon Buy Box and your product reviews. 

The Performance and Notification Center also lets you track profit margins, revenue, refunds, units sold, and more. 

Be sure to check out their Amazon PPC tool Ignite to automation you campaigns. and maximize your Ads strategy 

11. Seller Board

Seller Board is an Amazon analytics dashboard that syncs directly with your Amazon account, meaning the data is always accurate. 

You can view the real-time data in handy charts. These charts organize your KPIs however you want them to, giving you a clear picture of your business’s health.

The Amazon seller tool also has lots of other features that include profit/loss statements, cash flow tracking, trends analysis, etc. 

All of these functions serve to help you make decisions that will maximize profits.

12. Seller.Tools


Seller.Tools can save you hours of manual work. Amazon listings optimization is made easy with the Seller Tools listing manager. 

Keyword research for Amazon sellers is high on the list of essential tools and Seller Tools and using Last search can really speed up this process so you can focus on the more detailed things like keyword tracking for your Amazon FBA business (1.).

13. AMZ Finder

AMZ Finder

AMZ Finder claims to be the best feedback and review software for Amazon sellers and it just might be that! AMZ finder. Automation software is key when it comes to gathering product reviews. 

Amazon sellers have been using this software for some time and it has great reviews and support. 

14. Pixelfy.me

Pixelfy.me url shortener for Amazon

Pixelfy.me can help you increase your Amazon sales by helping you track every link you send to the Amazon marketplace. It is essentially a clever URL shortening tool for Amazon sellers and Marketers. 

It can be extremely useful for an Amazon seller looking to create a presence and build a brand off Amazon.

Zon.Tools is one of the top PPC platforms that helps sellers manage Amazon advertising PPC campaigns. Zon.Tools take the guesswork out of running an Amazon advertising PPC campaign. 

It automatically generates smart campaigns and ad groups that it feels will be most effective.

Full Zon.Tools review here. 

16. Seller Legend

Seller Legend

Seller Legend is yet another popular, effective analytics tool.

It is similar to Seller Board in that it has an attractive, user-friendly dashboard. 32 available widgets make it possible for you to customize the data to your business’s needs.

Note that this Amazon seller tool does not provide keyword rankings or review tracking. This is due to restrictions the creators face. So, if you need these features, you may have to get additional Amazon seller software like Helium 10.

Further Reading: Seller Legend review.

17. Splitly

Splitly AB Testing Amazon

Splitly is a split-testing tool for your Amazon products.

One feature, in particular, Profit Peak, automatically updates your products’ prices. This ensures they perform the best they can against competitors.

When it comes to running the best Amazon FBA business possible, split testing is crucial for almost every Amazon seller. It helps with listing optimization and, therefore, your profits. 

Splitly’s algorithms take a little time to produce results. But, once it’s up and running, the tool takes the work out of A/B testing by completely automating the process.

18. Fetcher

Fetcher Amazon

Fetcher is another option for managing your Amazon FBA finances.

Fetcher’s Amazon seller tool tracks your sales rank and profits, refunds, expenses, sales tax and other analytics. 

While it gives an overview of your store as a whole, it also breaks down the stats for each individual product. This is particularly useful for seeing how each item is performing.

The profit and loss breakdown is crucial when selling on amazon for understanding the health of your ecommerce businesses.

19. Feedback Genius

If you are looking to improve your brand’s image or become a top Amazon seller, Feedback Genius is definitely worth investing in. 

This software offers detailed analytics, automated sending schedules, and message templates. 

It’s perfect for strengthening your relationships with customers (avoiding those negative reviews) and receiving seller feedback you can use to improve your Amazon product.

20. Rev Seller

RevSeller Review

Rev Seller is an Amazon extension that you can use to calculate potential profits for specific items on Amazon. On any Rev Seller product detail page, you can view an item’s ROI and profit margin.

21. Sellics

Sellics PPC Amazon

Sellics has been around the software for amazon fba sellers for a long time. 

It can help you with Amazon product listings optimization, PPC management software, Amazon sales, keyword research, rank tracking, Amazon product reviews, and even inventory management. A true all in one software.

22. Manage by Stats

Manage by stats Review Amazon

Manage by Stats is a comprehensive private label sellers tools suite. It allows you to view your true Amazon profits at any time you need to. 

Simply input your product costs and you can see your promotion performance, profits, sales, ROI, and more in real-time. Consider this as one of the best Inventory Management Tools if you Selling on Amazon marketplace.

23. Unicorn Smasher

A free Amazon keyword tool brought to you by AMZ Tracker, Unicorn Smasher is another great product research tool

You simply search for products to see information like name, price, category, number of competitors, ranking, estimated revenue, etc.

24. Forecastly

Forecastly eliminates the need for tracking your inventory on a complex Excel spreadsheet. The seller tool uses accurate artificial intelligence to predict how many units each product will sell on Amazon when you should reorder, and how much.

It will automatically restock your items for you, meaning you don’t have to worry about placing orders manually.

For streamlined and automated inventory management, definitely consider Forecastly you choice for inventory management software.

25. PPC Entourage

PPC Entourage Amazon FBA

PPC Entourage is a PPC management tool that lets you plan your Amazon Sponsored Products strategy.

PPC Entourage provides you with weekly and monthly reports so you can analyze your true profit and ad spend to targeted sales ratio. In these reports, you’ll also gain insight into the performances of your PPC and organic traffic.

The campaign optimization feature will automatically optimize for negative keywords and keyword bidding which will save you a lot of time and effort.

26. PPC Scope

PPC Scope Review

PPC Scope is a well-developed software that helps FBA sellers optimize their PPC Amazon advertising campaigns. 

The PPC Scope dashboard offers an easy-to-read overview of everything regarding your campaigns. 

From profit by each ad group to best- and worst-performing keywords, you can quickly analyze every detail in one accessible spot.

27. HelloProfit

HelloProfit Review

HelloProfit is an analytics and PPC seller tool for Amazon businesses of all sizes. It grants you access to live sales updates so you can stay on top of any fluctuations in your profits and other stats.

28. AMZ Tracker

AMZ Tracker Review

Looking to grow your rankings on Amazon? AMZ Tracker is designed to do just that. This software takes an offensive strategy and strategically utilizes Amazon’s A9 algorithm to get your products on the first page of search results.

AMZ Tracker pinpoints exactly what’s bringing your conversion rate down, whether it be product title length, use of low-resolution images, or something else.

29. AmazeOwl

AmazeOwl Review

AmazeOwl is a wide-reaching Amazon product research tool. It lets you search for more than 600 million products in 11 different Amazon marketplaces including Germany, Japan, and Spain.

AmazeOwl’s product database is updated daily and can analyze sales data via the seller central Amazon API, so you can rest assured that you’ll always have access to accurate information.

30. Sentry Kit

Once you have your products on the market, you have to track their performance. 

Sentry Kit software tools suite lets you know when to adjust your listing and keywords, check your reviews, check for hijackers, and more.

31. Zon Guru

ZonGuru Review

Zon Guru is the perfect research tool for anyone looking to expand their Amazon business. It is most useful for conducting product research and determining what you want to sell.

The Niche Finder and Niche Rater tools let you brainstorm profitable product ideas. 

To get further insight into a product’s details, you can use the Sales Spy tool to track monthly sales data.

32. Keepa

Keepa was originally a free tool, now paid chrome extension for tracking prices on Amazon. 

It provides detailed price history charts to help you predict how well the product will perform. 

The tool also watches prices and sends you alerts when a product is within your ideal price range.

33. Pickfu

Pickfu, delivers feedback directly from polls from your ideal audience in as little as 15 minutes. 

You can target pollers based on their demographics, whether or not they are a Prime member, etc. This ensures you get feedback that is relevant to your product.

Polls help you determine which pictures, titles, descriptions, etc. are most effective.

34. CamelCamelCamel - Free Tool

CamelCamelCamel is a free product tracker. You can view each product’s price history charts to see how it has performed in the past. 

The tool also sends price drop alerts via email and even Twitter. This lets you buy products at an ideal time and make the most amount of money possible.

35. Many Chat

If you market your Amazon products through Facebook, Many Chat can help boost your sales.

Many Chat lets you create chatbots for Facebook Messenger. By automating your Facebook Messenger responses, Many Chat helps maintain relationships with customers. 

Its chatbots can promote your products, walk customers through the buying process, and even answer questions. The tool treats your customers right by providing quick, helpful responses.

36. Xero

Xero Amazon Sellers

All different kinds of businesses use Xero to manage their finances. The accounting software is particularly useful for running Amazon FBA stores.

Xero comes with a lot of handy features for retail accounting. For instance, the tool lets you create and send invoices. Aside from invoicing, Xero has everything you need in reliable accounting software. 

The tool provides bank account reconciliation, purchase order management, expense tracking, and much more.

37. A2X

A2X Best Accounting for Sellers

A2X automates your finances, leaving you more time to focus on your Amazon business.

The tool essentially acts as a middleman between your Amazon account and your business’s bank account. 

It sorts and summarizes your Amazon seller account and the transactions. Then, it compiles this information into convenient summaries.

It sends the summaries to a platform like QuickBooks or Xero. The tool verifies that your Amazon transactions match your bank deposits, ensuring there are no discrepancies.

Conclusion - By Amazon Sellers

Thats a wrap! We tried to cover all the software tools an Amazon seller can utilize to gain that advantage over the competition. 

From beginner online sellers to industry experts recommendations. Mobile app to web app, most Amazon seller tools can speed up the manual process and give you the best chance of success at Amazon FBA. 

Top 3 Best Amazon FBA Seller Software

Here is a recap of the 3 best Amazon tools most FBA sellers use are:

  • ✅ All in One Software
  • ✅ Everything you need
  • ✅ Excellent Training
  • ✅ All in One Software
  • ✅ Everything you need
  • ✅ Excellent Training
  • ✅ All in One Software
  • ✅ Everything you need
  • ✅ Excellent Training