If you are building a 7 figure brand or starting out selling on Amazon, you will know that getting ranked on page 1 during a launch (and making it stick) is key to any successful product. Investing in the best Amazon PPC software will make your pay-per-click (PPC) advertising campaign profitable, lower your ACOS to increase profits, and improve your Amazon FBA returns.
Ads are everywhere we go online today and the Amazon marketplace is no different, you simply cannot avoid using PPC advertising on Amazon if you are serious about promoting and marketing your products.
The Best Amazon PPC Software Brands in the Market 2023 + Reviews
Amazon PPC campaign management is very technical and laborious if you wish to do it manually. However, there is no need to be bogged down in Excel spreadsheets anymore. In this guide, we reviewed the best Amazon PPC software on the market to help, you streamline your processes.
Don’t want to manage Amazon PPC by yourself? Contact Search Nurture for managed PPC services
Our Top 3 Amazon PPC Software Picks
Finding the most effective Amazon PPC tool to manage and automate your advertising Campaigns and Bids is easy, we have reached out to the top sellers in the game and been busy with our own testing to determine the best of the best; Check them out!
Top Amazon PPC Management Software
Intentwise offers a powerful platform for impressive PPC management that allows users to grow and accelerate their e-commerce efforts for retailers like Amazon, Instacart, Target, Walmart, and more. This advertising platform offers comprehensive optimization recommendations and automations that save you time and grow with you at scale. Automations include streamlined Amazon ad execution, reporting, and analytics. Intentwise also boasts perks like unlimited users, personalized onboarding, thorough support, and on-demand account audits. Learn more about Intentwise pricing here to get started today!
Retail-Aware Ad Optimizations
This fantastic feature provides you with competitor insights and flexible bid management based on AI. Get recommendations for keyword optimization, product targeting, account structure, and more.
Top Amazon PPC Management Software
Helium 10 can now truly call itself an all-in-one Amazon seller tool. Helium 10 released a new Amazon PPC software called Helium 10 Adtomic. Now you can fully automate, optimize, and simplify those complex Amazon PPC Management campaigns.
Automated PPC Rules
Automated rules within the Helium 10 Adtomic tool give sellers a hands-off approach. Instead, the software takes care of adjusting bids based on set criteria. The software also offers suggestions throughout the dashboard to ensure you improve your ad campaigns performance on Amazon.
Note: Helium 10 Adtomic is currently only available to Diamond and Elite members.
Refine Your Strategy with this Amazon Product Research Tool
JungleScout is a great go-to tool for first time Amazon sellers, seasoned pros, and teams implementing enterprise solutions for larger scale businesses. This web-based software suite has a long list of tools available for Amazon sellers of all levels.
With product and supplier databases, a product tracker and inventory manager, and sales and advertising analytics, Jungle Scout is truly a one-stop shop for selling on Amazon. Jungle Scout is used by brands across multiple industries, like Starbucks and Intel.
For First Time Sellers
JungleScout helps first-time Amazon sellers discover very profitable products on Amazon by researching high-demand, low-competition keywords. This tool also highlights patterns and separate opportunities using AI-driven insights, so you can confidently develop your product strategy.
Plus, you can keep track of and save product ideas within Jungle Scout so you never miss a chance at a profitable opportunity. You can also use it to track sales of a single item or a range of items to monitor patterns, out-of-the-blue increases, and seasonality. Other features include thorough product research criteria that help focus your search and a profit calculator to analyze each product opportunity’s price, income, and FBA fees.
For Existing Amazon Sellers
If you’re currently using Seller Central, you can quickly move your listing information between Seller Central and JungleScout. Bring your listing into Seller Central, optimize it with relevant keywords, and sync it back.
JungleScout’s live listing optimization score assigns your listing a grade based on metrics that have been shown to increase sales. Plus, you can view the keyword rank history for several keywords at once on a single graph. Other features include the ability to reverse-search a set of ASINs to discover the keywords that are affecting both your listings and those of your rivals as well as a Seller Central review request process that is fully automated by JungleScout’s Review Automation function. Easily manage individual or bulk review requests and choose which orders receive review requests at what intervals.
For Enterprise Solutions
For companies of various sizes, JungleScout provides a variety of data solutions. You can utilize the simple user interfaces, gain access to data using the JungleScout API, or create a scalable solution to fit your own data needs. Having access to powerful tools and a large amount of data will help your team work more effectively.
JungleScout also allows teams to automate tasks to save time, increase ROI, and free up team members for more strategic duties. Then, teams can utilize Cobalt’s insights on customer behavior and Amazon market share to strengthen your brand. Additionally, Downstream’s industry-leading advertising automation is available to help you scale your growth while enhancing ROI, RoAS, and operational effectiveness. Data and insights about market share are easily accessible to aid in your business growth. Using the premier advertising and analytics solution in the sector, uncover new ecommerce opportunities for your clients with JungleScout.
Try JungleScout today to jumpstart your Amazon business or maximize your seller presence.
Read our full Jungle Scout Review here.
Maximize your Amazon PPC Campaigns
The Seller Labs Ignite software package gives you an edge by measuring both organic and paid traffic. The relationship between ads and SEO are close. Having an overview of both, using the Scope tool, can reveal how each improves the other. Improving the keywords you use is the central objective behind the combined analytics. What works in SEO is likely to also work in paid search.
Maintains an Active Bidding Option
When you have Ignite, you don’t have to monitor the market for ideal bids. This automation package activates your ads when the right conditions are met using machine learning and AI-powered algorithms. You decide on what those conditions are. The interface will then stop or activate your ad campaignsmaterial.
Leverages a Tracking Feature for Campaign Performance
The behaviors of the consumer can only be understood when you follow them. You don’t have to stalk your leads, but you do need to know where they’ve gone and why. Their online activity can be tracked from your site. With a tracking feature, you can automate ads to anyone who visits your webpages.
Customizes a Profit Calculator for ROI
The Ignite profit calculator is designed to measure returns on your investments. This tool gives you more understanding of how influential your spending is. In the end, you want to ensure that you gain your principle back or break even.
Auto-Mate 3.0 for Keyword Bidding
The Auto-Mate 3.0 software is an algorithm that places your ads in the market for you. This system uses complex equations to decide on the timing of your consumer engagement. The core objective is to take advantage of high traffic as it comes. Your ads will only be sent to the leads you specify for the industry you’re in.
Supports You with KeyWord Mine for Keyword Research
There is a wide spectrum of SEO tools to consider, but this one is optimized for Amazon FBA. Seeing keyword use from the perspective of Amazon maximizes your work. Your information will align with the full market advantages you have.
Simplifies Campaign Tracking and Monitoring
The performance of your Amazon PPC campaigns is presented through a special tracking feature. What you get is a presentation of the entire health of your campaigns. The things that you wouldn’t normally be able to see are, instead, presented right before you.
Makes a Full-Service PPC Package
Needless to say, Zon.Tools are invested in optimizing PPC campaigns, email marketing, automation, and Amazon FBA sellers.
Displays Sleek, Fresh and Interactive Dashboards
The Teikametrics software is dedicated to simplicity. This is a good option for those who’re just learning about automation and how it works. The ease of this platform may even boost the performance of a seasoned marketer.
Powers Its System Through Algorithmic Bidding
Algorithmic bidding gives you an advantage due to the fast pace at which it works. No time is wasted once an opportunity presents itself. This algorithm knows how to find the lowest cost for the highest consumer retention.
Sends You Keyword Automation and Strategies
Perspective is helpful when building your strategy, and Teikametrics sends periodic strategies that suit your business and approach.
Tracks Organic Traffic and any Following Sales
Knowing the rate at which your organic traffic converts requires technology. The online consumer is fast, elusive and exists in all areas of this planet. You can improve the effectiveness of your marketing by knowing how it’s actually converting your leads.
Keeps Its Quality Improvement Alongside Amazon
Sellics works diligently to follow the updates of Amazon.com. This means that your integrations, as established by your software connections, are relevant to the most recent changes in your retail outlet. Whether it’s new themes or necessary details in the buying process, this development team adapts to major changes as they come. Updates give you a competitive edge when you can’t write code yourself.
Has a Package of Seven-Features
The criteria for your marketing campaigns are already laid out by this developer. Its seven work areas are listed as inventory, accounting, PPC, SEO, market research, reviews, and product research. These categories are all accounted for and are presented in simple terms. The pieces of lead nurturing exist in a complex structure. Sellics makes campaigning easier by listing each working stage.
There are business processes that you can do manually and those that are automated for you. All of these actions result in some trackable forms of data. Though demographics coverage and gender, analytics measures the engagement that leads have with your marketing.
Has Ongoing-Security Updates
Sellics keeps its users safe by reserving an internal department—solely for the cause of safety. Its safety measures consist of encryptions, passwords and administrator controls.
Works with a Focus on Campaigning
The PPC entourage software makes the work of creating, testing and running a live ad campaigns simple. The complexities of your retail projects get localized into a single account. You can stop, change, and add more features to your automated ppc campaigns as you see fit.
Calculates Sales Cost
This calculator from ppc entourage measures future costs. Email marketing is only successful when the leads you acquire get converted. Monitoring cost is how marketers know if their work is effective.
Provides Keyword Tools for Optimization
Simplifying keyword research can scale your labor. The foundation of search engine optimization is built on keywords. Insights into your core phrases can improve your AdWords strategy.
Adapts To Multiple Brands
Using external features and software is possible with PPC Entourage. You can improve your current set of tools or transfer information from other platforms.
Offers Cost Analysis as a Core Process
The ideas you have can be analyzed through a financial lens with the help of PPC Scope. Your core strategy is to generate leads. These are the people who are ideal for your email list. Aligning your cost to the number of people who were converted establishes your ROI.
Uses Keyword Analysis To Expose Weaknesses
The words that shoppers are using is the focus of PPC Scope’s keyword research feature. With the remaining package geared for cost reduction, this keyword planner exposes your weaknesses. You can then improve how much you spend.
Automates Cheaper Costs for PPC
The internal algorithm of PPC Scope collects data in order to present you with a cheaper option. Marketers often have to measure their strategies more than once. Reducing costs isn’t just about finances. The cheaper that things are, the more engaged the consumer often is.
Has Audience Tags and Listings
Some retailers have multiple products, isolated email lists and new ppc campaigns to test. This work is organized through audience tags and lists. You can decide on the criteria for each list you have. Leads can be automated into different groups based on your settings.
Amazon PPC management software automates the steps you need for converting buyers. Start with an email marketing strategy for your Amazon store. Ad campaigns establish higher levels of intimacy, which can be more valuable than sells. You must generate content and manage each lead as an individual. The reviews you get come from engaging with your leads and asking them for inspiring feedback.
Choosing the Best Amazon PPC Software for Your Business
Amazon PPC management software gives you control over your marketing variables, allowing you to convert more leads, never lose a client, increase sales, and categorize your current buyers. these benefits, however, aren’t helpful if your software isn’t an ideal fit; There are unique market factors in your industry that reveal the resources you need.
Automation has to make sense regarding your business and the goals it has. What you have here isn’t just a review of the top PPC software; this is about customization. The specialty of each package achieve unique milestones, be ready to set how often you want to speak to your audience, where they are, and what their greatest values are. The better you know your needs, the more the packages mentioned here help you.
Whether you decide to invest in the packages posted here or not, knowing what PPC software entails is where we start. Start by taking a look at how your business operates, it is important to always keep in mind that choosing the best amazon PPC software depends on the nature of your offer. Then consider the core options: email marketing and PPC bidding.
While some are hesitant to adopt the help of a trained algorithm into their PPC strategy, these tools often enhance what one can do on their own, especially when they are chosen thoughtfully. Automation’s relevance comes from the consumer’s use of digital technology. The market is now flooded with processes that are automated, and catching up to these trends requires that you ignore the skepticism.
Pros and Cons of Amazon PPC Software
Partnerships can give you access to a wide range of skills as an online retailer. The major drawback of automation software is that you won’t develop it yourself. There are endless solutions to solve when you can write code, guide developments, and align your work to the needs of a real consumer. Using your own team to develop these software processes calls for a deep understanding of computer technology and user experience.
Here’s a better look at the major benefits and drawbacks of automation:
- Simple to Use: You don’t have to be a professional or even understand your Amazon PPC management. These software packages do everything for you. You only need basic reading and writing.
- Adaptable: You can get comfortable with a service if it consistently gives you results. The growth of market technology is the change that software developers must know. You benefit as the software comes with upgrades that improve your initial product.
- Necessary for Conversions: Whether you hire an entire team or rely directly on a software package, you need automation for the best conversions. The PPC, email, and analytics services that are included lay the foundation for successful marketing.
- No In-House Development: You won’t be as creative as you competitively can if you rely on a prepackaged deal. The market options are the only options you’ll have.
- Competition and Changing Markets: Your service provider might be leading the market now. A new agency with a better solution can cause your SaaS to become obsolete tomorrow.
Benefits of Getting Amazon PPC Software
Acquiring the right AmazonPPC software provides many benefits that will allow you to ease your processes and focus on what you do best, running your business.
These benefits include:
- Email marketing results can be substantially boosted with a lead generator like PPC campaigns.
- Recall the differentiation that the market offers you.
- Software packages tend to specialize in one form of strategy more than another.
- Appeal to your prospects and solve real-world problems.
- Email and PPC marketing will lead your consumers to boost their positive reviews.
When deciding which Amazon PPC management software to use, it’s essentially down to individual preference. The listed products have PPC management and email marketing as basic features. We encourage you to take things further by aligning each product directly to your business’s identity, needs, and goals. A reliable Amazon PPC software package has to organize your marketing—with easy access. Extracting and then storing data on your leads is what Amazon PPC management software does on autopilot. The best thing about most of these Amazon PPC management tools is that they offer free trials, so you can test and see what works best for your Amazon Business.
Amazon PPC, or Pay-Per-Click, is used to drive traffic to products and product detail pages. Amazon PPC software allows merchants to organize and monitor their spending by specific keywords, create daily budgets, and optimize the effectiveness of PPC campaigns.
As an Amazon seller, there are three main types of PPC ads you can create. These are Sponsored Product ads, Sponsored Brands ads, and Product Display ads.
Sponsored Product ads are the most similar to the PPC advertising you’d see on the general internet (i.e., Google Ads). Sponsored Brand ads cover multiple products at once. Product Display ads are only available to registered vendors.
Amazon PPC ads work on an auction system. Sellers set bid amounts on specific keywords aimed at driving traffic to their individual products (Sponsored Product ads) or brands (Sponsored Brands ads).
When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in their chosen placements.
ACOS stands for “Advertising Cost of Sales.” It is a comparison metric that was developed to determine if a PPC campaign is profitable or not. Experts typically set a good ACOS at 15–20%.
Choosing the best starts with knowing what the best is. You must focus solely on Amazon partners. A typical email marketing package has effective tools, but they are general in approach. Services that, instead, are converted for Amazon sellers make the work ahead of you easier. Sending messages based on the presentation of Amazon is necessary. Choose software that’s made for this.
Email marketing provides you with the most intimate space to engage your leads. Pay-per-click advertisement is optimal because it guarantees that your market leads are reached. Marketers use email to nurture their leads. Sending them messages within the privacy of their accounts allows you to nurse relationships into real purchases. Emails have to be signed up for so your customer is also loyal.
What differentiates this product list is advanced technology. What some systems achieve with cleverness, other SaaS agencies achieve with the help of artificial intelligence. You can automate bidding or manually activate your ads based on your business needs. If you need an Amazon FBA automation package, then you also need integration, which uses your Amazon account to streamline your marketing.
Your PPC campaign, just as an example, can be used to generate leads for an email list. Attractive freebies and future promises persuade consumers to share their email addresses with you. The money that’s then invested in advertising gives you unlimited potential. All of the common SaaS tools you had to buy separately come in one package. Your marketing can be controlled in a single place.
If we could choose only 1 Amazon PPC software as “The Best,” it would be, without a doubt, the new Helium 10 Adtomic platform. We use this daily in our own Amazon FBA business setups, as do many of the high-level sellers we spoke to when researching this post.