Spencer Padway

Spencer Padway has taken a dedicated approach to e-commerce marketing since 2009, specializing in growing brands holistically across DTC, Amazon, and smaller retailers to gain better data, insights, and returns. His agency has helped many large brands sell millions of products on Amazon, while his blog helps hundreds of thousands of sellers sell their products yearly.

Instacart Advetising

Tips for a Successful Instacart Advertising Strategy

Online grocery shopping saw a surge in growth over the past several years. The COVID pandemic in 2020 saw more people staying home to avoid contact with others. As a result, those people turned to online shopping to get groceries and everything else they needed deliveredโ€”and many of those people are still shopping for groceries […]

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Amazon PPC Strategy

How to Perfect Your Amazon PPC Strategy

A quintessential part of any commercial business is advertising, and when youโ€™re selling on Amazon, itโ€™s even more crucial. Thankfully, Amazon offers some advertising tools for its sellers, including the use of pay-per-click or PPC advertising. What is Amazon PPC? Amazonโ€™s PPC tool, also known as sponsored ads, is a way for sellers to advertise

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Amazon Enhanced Brand Content EBC

Amazon Enhanced Brand Content – Everything You Need To Know

Presentation is everything when selling on Amazon. As a seller, you must do anything and everything you can to make your product listing stand out. If you’re a brand or manufacturer, there are high chances you’ve already heard about the Amazon A+ content. If you’re an Amazon Seller, you must have heard about the enhanced

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