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Amazing Selling Machine Review (ASM 2022)

Amazing selling machine review

Do you dream of earning money on your terms? If so, you may have considered building an online business on Amazon. Anyone can earn revenue on Amazon, regardless of their age, education status, prior business experience, and location.

However, starting from the ground up can be a bit intimidating. Are you ready to learn how to be successful as an Amazon seller?

Watching sporadic YouTube videos or reading how-to articles on FBA blogs will offer lackluster or incomplete information.

What you need are structured lessons to teach you everything you need to know. Amazing Selling Machine is a comprehensive course that claims to do so, but does it live up to the hype?

Below, you can read our in-depth Amazing Selling Machine review. We’ll cover what this course is, its advantages and drawbacks, and how you can use it to start selling on Amazon.

What Is Amazing Selling Machine?

Amazing Selling Machine (sometimes called the Amazon Selling Machine) is an Amazon FBA course for aspiring entrepreneurs. It lasts for two months and takes place entirely online.

ASM teaches the essential concepts of e-commerce (selling items online) using Amazon, the world’s largest e-commerce retailer, as its reference point.

The course is taught by Rich Henderson and Mike McClary, with an occasional guest appearance from Dan Ashburn. All these individuals are investors, entrepreneurs, and professional coaches, so they are well suited to offer instruction.

Their teaching style is very straightforward — they explain everything clearly and assume that all clients have limited prior knowledge of selling on Amazon. This approach is a major reason why the course has helped many people develop their own Amazon businesses.

Some of the topics that the course covers include:

  • Suppliers
  • Profit numbers
  • Product opportunity listing
  • Ordering inventory
  • Brand assets and branding
  • Product launches
  • Product pages
  • Growth and scalability
  • Marketing and traffic

The Founders of Amazing Selling Machine

If you’re to understand how effective Amazing Selling Machine is, you should understand the program’s origins. It was founded by Jason Katzenback and Matt Clark, both of whom are successful entrepreneurs.

Matt Clark is a former energy trading analyst who found success as an e-commerce entrepreneur. Jason Katzenback is a Canadian engineering student turned serial entrepreneur who has generated more than $100 million in sales for all his companies.

Both men are incredibly successful at what they do. Katzenback serves as ASM’s CEO, and Clark leads as the chairman.

What Does Amazing Selling Machine Offer?

Amazing selling machine review

When you sign up for the Amazing Selling Machine, you’ll benefit from four main features:

1) The 8-Week Course

The 8-week long course is ASM’s main offering. It’s an entirely web-based class consisting of 160 videos and up to 21 lessons per module.

The course isn’t strict in terms of completion rate. You can go at your pace, meaning you can expedite your progress. Some ASM members complete the course in as little as six weeks when they put their minds to it.

However, not everyone has ample time to dedicate to this program. Even if you take the scenic route, it’s very realistic for you to finish within the 8-week timeframe.

The class teaches up-and-coming Amazon sellers how to make more money online by honing marketing and operations strategies.

It’s led by entrepreneurs Rich Henderson and Mike McClary, both of whom have plenty of experience selling on Amazon. They’ll help you understand how to choose products to list, drive sales up, and encourage repeat clients.

2) The ASM Mentorship Program

You know how the popular phrase goes — it’s not about what you know, it’s about who you know.

While ASM does offer some intense instruction, it also gives you access to a network of lifelong connections.

The ASM Mentor Program consists of highly successful Amazon sellers with half a century of combined experience and millions of dollars in sales.

The ASM mentors will guide you through the process of building your Amazon shop from the ground up. They’ll address any issues you have along the way and offer valuable advice.

ASM members can seek counsel on anything they’d like. Do you need help setting up a specific aspect of your Amazon seller account? Do you want an expert’s opinion on a listing you posted and how you can improve it? Be sure to take advantage of the ASM Mentor Program for all the help you could ever need.

3) The Amazon Selling Machine Private Community

If you come across an issue when you’re developing your Amazon FBA business, what do you think your first move will be? To formulate a solution all on your own?

We’re sure you’re more than capable of doing so, but you shouldn’t have to. Why should you have to waste your precious time coming up with a fix when someone else has likely already done so?

That’s where the Exclusive ASM Community comes into play. This community is a group of people heavily involved in the Amazon FBA world. All users can post issues they’ve had, respond with advice, and create a comprehensive collection of knowledge. It’ll be the go-to place to visit whenever you have an obstacle you’re not sure how to surmount.

You don’t even have to have a specific problem to take advantage of the Private Community. You can visit this virtual setting to motivate and receive motivation from other users — the platform grants users badges for achieving specific milestones, like achieving $50,000 in monthly revenue. Better yet, you can participate in friendly competitions to liven up the process of building your Amazon FBA business.

4) The Private Resource Vault

The Private Resource Vault is like your personal toolbox for success on Amazon. In it, you’ll find various resources like templates for suppliers and product evaluations. You won’t have to take the time to work up documents like these from scratch.

Another aspect of the Private Resource vault you’ll want to take advantage of is the contacts. Founders Jason and Matt list great contact points for transportation companies and product photographers you can use.

You won’t have to waste time searching for a potential service to use, only to be disappointed by the offerings. The contacts from Matt and Jason are tried and tested, so they’re likely to live up to your expectations every time.

ASM even provides discounts for services you can use to help your Amazon FBA business grow.

Using the Amazing Selling Machine Program to Build a Successful Amazon FBA Business — What to Expect from the Lessons

All the extra resources are more than appreciated, but the 8-week long course is at the heart of Amazing Selling Machine. It teaches you essential skills that’ll help you thrive as an Amazon seller and stay ahead of all your competitors.

You can get a better idea of what to expect in each portion of the course below:

Amazing Selling Machine Review of the Course

Welcome Module (Module 0)

Amazing Selling Machine Review Introduction

The Welcome Module is technically Module 0. Upon seeing this, you might be tempted to skip it altogether. Can a welcome module really contain important information?

Trust us when we say that you’ll do yourself a disservice if you skip the Welcome Module.

This introduction offers a great overview of what’s to come. It’ll help you establish expectations and understand the commitment you’ll need to make to complete the course successfully.

Module 0 reviews all exciting things you have access to as an ASM member, including the mentor program and tailored selling tools.

The introductory module is especially helpful to those who are brand-new to selling things online, but everyone should take the time to go through it.

Module 1

Module 1

As informative as Module 0 is, it doesn’t really offer actionable steps. Luckily, the fun stuff begins in Module 1.

Module 1 details how to build your product opportunity list. Here, you’ll learn how to select the ideal product to optimize your profit margins. The ASM instructors go over how to analyze your competition, discuss what makes a hot product, and warn you of which products to avoid.

Each video lesson contains links that lead to useful resources from the Private Vault. When you click on these links, you’ll land on PDFs you can use to narrow down which physical products you want to sell.

Choosing the right product to sell on Amazon will be essential to your success. Take foolproof advice from some of the country’s leading entrepreneurs, and you’ll never have to risk selecting the wrong items to market.

This module covers a wide range of concepts related to product selection. You’ll start with reviewing product selection criteria. Later on, the lessons discuss how your online business can secure a patent for a particular product you want to sell.

Module 2

Module 2 review

A key aspect of the ASM business model and process is teaching clients about product sourcing. You likely won’t be able to get all the items you want to sell locally, and that’s okay — sourcing items is a normal business operation.

But where is your Amazon FBA business supposed to get its private label products from? Which suppliers can you trust? How can you tell a high-quality item from a piece of junk?

Module 2 will teach you to find the best suppliers worldwide, negotiate prices with them, and calculate your profit margins to ensure you’re getting the best deal possible.

Module 3

Module 3 ASM reviewed

Module 3 centers on the process of ordering inventory. Here, you’ll learn how to test the samples you receive and settle on a final supplier.

Once you determine who your reliable supplier is, you can move onto determining inventory order quantity and the most convenient and cost-effective shipping method.

The instructors will also go over the steps you should take after placing our first bulk order. This way, you’ll be one step ahead when your products finally arrive for sale.

Module 4

Module 4 ASM

Whenever you start selling products on Amazon, you won’t be a faceless seller. You’ll need to establish your business as a trustworthy, familiar brand. When you accomplish this feat, customers will want to buy from you time and time again, and you’ll have less trouble acquiring new ones.

Module 4 emphasizes the importance of building a brand rather than just operating as an ordinary seller. This way, you can gain the motivation you’ll need to build a successful brand from the ground up.

Module 4 goes on to provide in-depth information on creating a website for your brand quickly and easily. It also helps you take advantage of outside platforms to help build your brand, such as Facebook and other social media accounts.

Module 4 focuses on the benefits of social media as a whole but doesn’t really discuss specific platforms in great detail. You’ll have to evaluate your preferences and target audience and decide on which platform you’d like to focus your efforts on.

Module 5

Module 5 Amazing Selling Machine

When you shop on Amazon for any product you need, you likely come across many product listings — and not all of them are great. You know, the ones that look thrown together hastily with poorly written descriptions accompanied by generic stock photos.

You should strive to make your product listings simple, informative, and visually appealing all at once. Module 5 helps you do just that, as it discusses how to craft the perfect product pages.

Incorporating enticing copywriting and high-quality photos is important, but it won’t be your only task. You’ll also need to perform strategic keyword research and implement relevant keywords into your product pages. This process will help your pages rank and ensure they stay above competing products.

Module 5 covers everything you need to know to ensure your product sells, including how to:

  • Create SEO titles for optimal conversions
  • Write bullet points that sell
  • Compose product descriptions with just the right amount of detail

Module 6

Module 6

Now that you know how to write the perfect product page, you need to unleash it into the online world. And how do you do that? By following the instructions in Module 6.

This module discusses how to implement the perfect product launch using the materials you wrote up in Module 5.

You’ll learn how Amazon’s algorithm works and how to use it to your advantage. This module will also cover important concepts like:

  • Structuring advertising campaigns for optimal impact
  • Sustaining your rankings
  • Optimizing your price for profit
  • Generating authentic customer reviews

Module 6 even introduces some specific issues that you might not have previously thought about before. What if you run out of stock? How do you minimize penalties to your rank? Module 6 discusses solutions you can implement to reduce these kinds of risks.

Module 7

Module 7

Once your product listing is up and running, your duties are far from over. You’ll need to learn advanced marketing techniques to keep driving traffic to your product postings.

Module 7 discusses both free and paid methods you can implement to draw attention to your products. It gives particularly informative overviews of how to optimize Amazon ads, perform split testing, run promotions, and build your marketing team.

It’s essential to pay attention to this module, as it will help you optimize your ad spend budget. This way, you won’t be throwing money aimlessly at ineffective advertising methods.

Module 8

Module 8 Amazing selling machine

The ASM class concludes with Module 8, which discusses how to take your Amazon business model to the next level. In these 11 lessons, you’ll learn how to scale your operation and increase your profits.

Once you experience success with your first product, you might want to consider expanding. Choosing between the launch of a related product or an entirely different one altogether is a difficult decision, but Module 8 can help guide you.

Once you complete Module 8, you can review a Bonus Materials section. This section has dozens of interviews from ASM’s founders and other important figures in the e-commerce world. Hearing their success stories and advice can be incredibly beneficial as you begin your own journey as an Amazon seller.

Reviewing What You Learn in ASM

It’s one thing to sit at a computer and try to digest as much information as possible. If you don’t review what you learned in a different way, what’s the point? We’re willing to bet that 90% of what you learn will leave your brain right away if you don’t reaffirm it.

That’s exactly what the coaching calls with Rick Henderson and Mike McClary are for. These coaching calls take place at the end of each module, meaning you can discuss what you learned with these experts and bring up any concerns you have. Was anything unclear? Were you unsure of how applicable a concept was to your own Amazon business?

The chance to take a breath and recap everything with a live person at the end of each module is a refreshing experience. It offers an incredible degree of personalization to the ASM program that will get you excited about finishing the course and starting your own ecommerce business.

Does Amazing Selling Machine Come with a Guarantee?

Amazing selling machine review

Because the ASM course costs a whopping $5,000, the program doesn’t want to leave its clients hanging out to dry. To offer the utmost customer satisfaction, clients have access to not one but two satisfaction guarantees:

The 30-Day Money-Back Guarantee

You’ll have the first 30 days to take the course as normal and request a refund if you’re unsatisfied. This money-back guarantee lets you try out the course and get a feel for its setup and content delivery.

ASM has thousands of satisfied clients, so we doubt you’ll feel the need to request the 30-day refund. But, if you do, the ASM team should process the money-back guarantee within three business days.

The 6-Months Success Promise

The 6-months success promise is designed to remove any risk associated with the ASM program.

To qualify for it, you must first complete the two-month-long course as normal. Then, you must implement the strategies as demonstrated in the lessons and attempt to make sales on Amazon.

If you don’t have a successful Amazon business model at the end of the six-month period, you can request a full refund. The best part? ASM will even provide you with up to $7,500 to reimburse you for unsold inventory.

Beware that this guarantee is a bit more difficult to request. ASM makes it a bit more challenging to request the 6-month refund to prevent clients from abusing it.

You must provide substantial proof that you implemented the program’s advice and techniques and didn’t get the results you hoped for. You’ll need to show that you bought inventory, attempted a product launch, and implemented marketing efforts.

Read ASM’s terms and conditions thoroughly before signing up. This way, you’ll understand the requirements you must meet to qualify for the 6-months refund if you require it.

Is Amazing Selling Machine a Get Rich Quick Scheme?

ASM has helped thousands of clients thrive in the online business world. Naturally, you might be wondering if this program falls under the umbrella of a “get rich quick scheme.”

If you’re looking to get rich without much effort, this isn’t the route to take. You’d be better off scratching lotto tickets or trying your luck at the blackjack table.

While some clients have noticed impressive results with ASM within a very short time, this won’t always be the case.

ASM is a building block — it will provide you with the knowledge and resources you need to succeed on Amazon.

However, what you do with what you learn is entirely up to you. Once you finish the course, you’ll need to take the initiative and implement the techniques into your own Amazon business.

You may have to wait several months to notice significant results. However, as long as you exhibit patience and keep putting in the hard work, you should be able to mimic past clients’ success and build your own six- or seven-figure Amazon business.

Who Will Benefit from Amazing Selling Machine?

Amazing Selling Machine is a knowledge-packed course for those interested in selling on Amazon and generating passive income. However, it’s not ideal for everyone.

You should consider signing up for Amazing Selling Machine if you meet these three criteria:

1) You have a basic knowledge of online marketing and business management.

The ASM instructors don’t expect you to be an Amazon guru before starting the Welcome Module. The whole point of their course is to provide you with the knowledge you need to sell on Amazon successfully.

However, you might find it challenging to keep up with the course’s pace if you have no prior knowledge. Ideally, you should have a solid foundation of online marketing and business management, acquired from college courses or real-life, on-the-job experience.

If you’re an artist by trade who’s looking to transition into the Amazon FBA industry, you should start with a more rudimentary course first.

Once you have some basic knowledge in tow, you’ll receive optimal value from the ASM course.

2) You are confident you want to start your own Amazon FBA business.

This course isn’t meant to convince you of the benefits of owning an Amazon FBA business. You should only sign up for the Amazing Selling Machine class if you’re confident you want to start your own Amazon FBA business.

The course is a large investment, so you should ensure your commitment matches the price tag you’ll be paying.

If you’re on the fence, you should evaluate your situation and consider what you really want before signing up for the course.

3) You have funds or the ability to take out a small business loan.

When it comes to making money online, there are plenty of affordable ways to get started. You could get into drop shipping or affiliate marketing for relatively low costs.

However, starting a successful Amazon FBA business is a different story. You’ll need to pay for software, advertising services, marketing consulting, inventory, and other costs.

Before becoming an ASM member, you need to ensure you have sufficient capital to start your Amazon FBA business.

It’d be ideal if you have the funds for the course and start-up expenses stowed away in a savings account. Alternatively, you could take out a personal or business loan if you have good credit.

If you sign up for the ASM course and realize you don’t have the proper funds to set up your own business, you’ll find yourself in a sticky situation. You’ll have to go through the cumbersome process of requesting a refund, or you’ll find your wallet $5,000 lighter.

What Is Amazing Selling Machine 12 All About?

Amazing selling machine review

If you’ve liked what you’ve read so far, you’re in for a real treat. The ASM team has recently launched a new and improved version of its product — the Amazing Selling Machine 12.

The Amazing Selling Machine 12 is ASM’s latest and greatest version. The creators have completely revamped it to provide enthusiastic sellers with more knowledge and opportunities.

The new strategies included with Amazing Selling Machine 12 provide you with innovative ways to select products and keywords to help you rise above your competitors.

When you conclude the lessons in ASM 12, you’ll find it easier than ever to launch your product to the top of Amazon’s listings.

Amazing Selling Machine: Pros & Cons

We want to offer an unbiased Amazing Selling Machine review, so here are some of the benefits and drawbacks to this proven Amazon course:


  • A well-established company: ASM was founded by random Internet personas. Successful business entrepreneurs Jason Katzenback and Matt Clark created the program and enlisted qualified instructors to teach all the course content. The developers and teachers are all committed to helping clients replicate the success they’ve experienced.
  • Live coaching calls: No matter how well-written an educational course is, it might not cover the unique inquiries you have. Or, you might have trouble understanding an intricate topic. In any case, the program offers you the chance to hop on a live call with an ASM mentor handpicked by Matt Clark or Jason Katzenback. Your assigned professional will answer your questions and offer personalized advice in real-time.
  • Versatile course content: The ASM lessons leave nothing unaddressed. Owners of Amazon FBA businesses will learn about selling your own private label products, implementing Amazon sponsored ads, building your own brand assets, and utilizing traffic tools to increase conversions.
  • Backed by success stories: ASM has countless examples of past success stories as proof of its value. One of its most notable success stories is that of the 2013-2016 ASM members, who had a median annual revenue of more than $60,000.
  • Excellent customer support: Amazing Selling Machine offers incredible customer support options. You can get in touch with a team member via live chat, email, or phone number. A staff member will get in touch with you as quickly as possible, often within one business day.
  • An easy-to-navigate dashboard: The ASM dashboard is quite simple to navigate. You can fast-forward and rewind videos whenever you need to and navigate to links provided within the lessons.
  • A quick sign-up process: ASM makes it very easy to become a member, as the sign-up process isn’t lengthy. You only have to provide your name, email address, and preferred payment option (you can select from PayPal or various credit card providers).


  • It doesn’t cover Facebook ads well: Many Amazon sellers experience success when they advertise on Amazon alone. Depending on your niche and how much you’re willing to maximize your efforts, you may benefit from expanding your Internet marketing efforts elsewhere. Unfortunately, Amazing Selling Machine doesn’t cover Facebook ads well. So, after completing the Amazing Selling Machine course, you might have to look elsewhere for tips on external advertising.
  • The course isn’t open year-round: Amazing Selling Machine is an incredibly popular online course — so much so that the staff can’t lead it year-round. You may online sign up for this course at certain points in the year. The program limits the number of students it takes for each session to offer the highest quality of education possible, so it might be difficult to land a spot.
  • The Amazing Selling Machine cost is quite high: The ASM course costs $5,000 for a lifetime membership. You’ll end up paying even more than this high price tag if you spread your payment out over six months (instead of paying one lump amount). Other courses for Amazon FBA businesses are often much cheaper.

Sign Up for the Amazing Selling Machine Course Today!

Are you ready to grow your Amazon FBA business to unimaginable heights? Our personal experience and other online Amazing Selling Machine reviews indicate that this program is well worth the money. Not only will you gain valuable knowledge and insight into the online business world, but you’ll also access a supportive community committed to your success on Amazon. Sign up today to build the business of your dreams and start generating passive income!


Amazing selling machine review

Is Amazing Selling Machine legit?

Amazing Selling Machine is a legitimate business. It was founded in 2012 and has grown to more than 30,000 members worldwide.

ASM has worked with many successful individuals, including:

  • Sir Richard Branson (founder of the Virgin Group conglomerate)
  • Dave Asprey (founder of Bulletproof Coffee)
  • John Mackey (founder and current CEO of Whole Foods Market)
  • Sara Blakely (founder and current owner of Spanx)

Is Amazing Selling Machine worth the money?

When we reached out to our friends, readers and experience sellers, it became pretty clear that Amazing Selling Machine is well worth the money. It’s a one-time investment that will fuel your career as an Amazon seller for years to come.

It’s a great alternative to some seemingly cheaper online courses. While some online courses may cost less, you won’t receive as much value. They’re often taught by unqualified individuals looking to make a quick buck off of aspiring sellers.

How much does the Amazing Selling Machine course cost?

The Amazing Selling Machine course costs $4,997 to buyers who pay in full upfront.

If you don’t have the funds to pay for the course in advance, you can pay $997 per month for six months. If you choose the financing option, you’ll end up paying around $1,000 more in total. However, many smaller-scale Amazon sellers who don’t have much capital choose this payment option for the course.

ASM developers Matt Clark and Jason Katzenback claim the course is worth approximately $13,985, so the $5,000 price tag is an impressive deal.

The value of an educational course is subjective, though, as it depends on how much information you absorb and how much of it you apply to your Amazon business.

What other costs should I expect to pay?

The ASM course is an incredibly helpful tool you can use to start your online business. However, you can’t become a member and expect success without paying some other costs.

Some additional expenses you’ll need to account for to start your Amazon business include:

  • Shipping supplies
  • Product samples
  • Regular inventory
  • An Amazon Seller Central account
  • Marketing materials
  • Miscellaneous costs (UPCs, trademarks, etc.)

Depending on the scale of your business, these costs can add up to $4,500 or more.

However, these costs shouldn’t be off-putting to you. Any legitimate home-based start-up will require some additional funds in the initial phases.

How long is the Amazing Selling Machine course?

The Amazing Selling Machine course lasts for eight weeks. However, the ASM understands that some clients will want to take the fast route to complete the lessons. This program lets you work at your own pace, so you can go as quickly or slowly as you’d like.

If you want to follow the course as the creators intended, we recommend doing one module a week for eight weeks. The only exception is that you’ll have to complete two modules during the first week (the Welcome Module and Module 1). This spacing will allow you to complete all the modules within two months.

Whatever pace you decide on, we strongly suggest you follow the modules in order. Don’t skip around, as doing so can make it difficult to connect all the major points. The creators created the modules logically, so it’s best to follow them in numbered order.

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Flow Harrington

Flow Harrington

Head of content marketing @ Infinite FBA, full-time Amazon seller. Or in plain English, I’m the guy in charge of making epic blog posts whilst running my FBA business.