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Amazon Storefront – Everything You Need To Know

Amazon Storefront Link – Everything You Need To Know

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One of the benefits of owning a small business is your connection to the community and the products you create. Of course, having an online store on Amazon isn’t quite the same as a brick-and-mortar shop where you can talk face-to-face with your neighbors. But Amazon created an incredible opportunity to reach new markets and increase your brand visibility through its Amazon Storefront.

 Amazon Storefront is a free feature that provides an enhanced brand-centric experience while allowing you to customize your content to potential customers. If you want to sell on Amazon, setting up an Amazon Storefront allows your business to truly shine.

What is an Amazon Storefront?

The Amazon Storefront was launched in September 2018 as a separate website section. It aims to highlight small businesses and provides a platform for an online small business experience.

With an Amazon storefront link, you have a dedicated website for selling your products.The feature allows you to add a lot more content, with more options and flexibility compared to a standard Amazon product page.

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Amazon Storefront comes with a unique URL for your specific store. The storefront link is what you use to share your store with others and create store-related campaigns, providing small and midsize businesses with a platform to sell products directly through Amazon.. 

Your Amazon Storefront  allows you to unlock a new customer base while telling your business story through a registered trademark.  

As a seller, you get a dedicated set of pages on the Amazon website to showcase your brand and products. The benefit isn’t just for you, but also for the customer — most of them prefer to connect with Sellers rather than navigate through thousands of product pages. After creating your Amazon store, you get a dedicated link anyone can access.

You can use your Amazon Storefront link to share your story with others and create store-related campaigns. It’s the best feature to use for advertising on social media platforms where the domain redirects to a trusted site like Amazon.

The storefront has a responsive design that you can access on any device. It’s a free, intuitive service of pre-formatted and customizable layouts any Amazon merchant can use, and customers can easily enjoy shopping all of your products from one page.

Anyone can sign up for an Amazon Storefront, including first and third-party vendors and sellers. Vendors can access their Storefront via Amazon Marketing Services.

After logging into the Amazon marketing service, the Amazon Storefront link is at the top of the home page or main navigation bar. If you’re a seller, you can access the Amazon store in the main navigation bar at the top of the Seller Central homepage. 

You can access the store’s functionality under the Storefront link.

However, you must work directly with Amazon to determine your business category and how you can sign up for a storefront. If you’re just getting started as an Amazon Seller, you also need to register your brand in the Amazon brand registry before creating your store.

How to Find the Amazon Storefront Link — Step by Step

You can follow the steps to find your Amazon Storefront link using a set of store builder design tools within Seller Central. It’s  a visual process that doesn’t need coding.

  1. Login to your Seller Central account or Amazon Vendor Central account.
  2. Make sure you’ve enrolled in the Amazon brand registry program to protect your brand from copycats on Amazon.
  3. Locate the ‘performance tab’ to the left of the page to find the ‘customer feedback.’
  4. A series of stars below this text will take you to your seller feedback. Click on the link alongside those stars.
  5. Find a text that reads ‘see how your feedback displays to buyers on Amazon’ and click on that link.
  6. This page is where your customers can access and can see other customers’ feedback.
  7. In the URL of this landing page, there is the text which is your store ID number.
  8. Once you have this store ID, you can build the Amazon Storefront link by placing the seller ID behind the Amazon link.

Instead of copying and pasting the whole URL, you can send your Amazon Storefront link to other people by formatting it like this: ID.

There are several reasons why your Amazon Storefront link might not be working. The first reason could be that you don’t have professional seller status on Amazon.

Your Amazon Storefront URL won’t work if you’re an individual seller. You must Ssign up for the professional seller account to get a storefront URL link.

Only sellers with brand registry approval can create their stores on the Amazon website dedicated to their business and products. 

Brand registry is available to any business with a valid registered trademark in the same country as the Amazon marketplace. You can design a storefront on Amazon that serves as your own business.

Another reason your Amazon Storefront link is not working could be that you don’t have any inventory yet. Before getting an Amazon store, your products need to be sold on Amazon with a brand selling directly via Vendor Central.

If your Amazon store doesn’t have listings, the storefront link won’t work. You may need to stock up your inventory list before using the Strorefront link.

Yes, you can customize the Amazon Storefront link if you don’t want to use the standard storefront URL.

The best thing about Amazon is that it allows individual stores to customize their content to potential customers to better showcase their brand.

Here are the steps to follow when customizing your Amazon Storefront link:

  1. Log into your Seller Central account and select the “Account Info” section from the settings. It will take you to the ‘seller account information page where you will find business information options.
  2. Once you reach the “Seller Account Information page,” click the “display name” link under the business information section.
  3. You will need to choose the marketplace when inputting store details and ensure your desired storefront name is available.
  4. Select the marketplace you want to edit. Click ‘edit’ next to store details.
  5. You will see an option for a storefront link you can edit.
  6. Type in the name you want while keeping considering that it might not be available
  7. Once you have found the name you want, submit it to save the new link.
  8. You can now type in the same Amazon URL but with your store name at the end. For example, it will look like this:

The Amazon store features the brand’s logo at the reader’s left. It allows you to add your brand name and logo when building an Amazon Storefront link. The builder has a drag-and-drop approach, making it easy to tailor your store to your brand.

If you want to add products to your Amazon seller account, log into your account and select inventory from the navigation menu. You’ll find an option to add products by uploading them to your account.

Some people may want to share their Amazon Storefront links to show their products to potential customers. We recommend sharing the link on all social media platforms to stir an uplift in sales.If you want to show your Amazon Storefront link, follow these steps:

  1. Go to your Seller Central page on Amazon
  2. Click “account info” from the settings
  3. Look for your seller profile
  4. At the very bottom of the seller profile, you will find your Amazon Storefront link
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Amazon provides an opportunity to reach new markets and increase your brand’s visibility using Amazon stores. Your Amazon Storefront link is a great way to show your products to potential customers.

Your personal Amazon Store where you showcase your products and boost sales. The store adds an extra element to selling on Amazon, providing an opportunity to share your brand and story with your prospective clients.Today, many brands use social media to share their Amazon Storefront link and interact with their clients. While the storefront is a free feature, it’s only available for professional sellers, who pay a monthly fee of $39.99.

FAQs: Amazon Storefront Link

What is an Amazon storefront link?

An Amazon Storefront Link is a unique URL that directs users to your curated Amazon Storefront. It is a convenient way to share your storefront with customers, providing them with a direct path to explore and shop for your products.

How to create an Amazon storefront link?

To create a link to your Amazon Storefront, log in to your Seller Central account, navigate to the “Stores” tab, and select your storefront. Once there, click on the “Share” button, and you’ll find an option to copy the link.

Do I need to be a seller on Amazon to use storefront links?

Yes, you need to be an active Amazon Seller with a Professional account to generate a storefront link.

Are there any restrictions on using Amazon Storefront links?

Storefront links are generally meant for promotional purposes and directing traffic to your store. Ensure compliance with Amazon’s policies and guidelines when using Amazon Storefront links to avoid any issues.

How can I promote my Amazon Storefront URL?

You can promote your Amazon Storefront by sharing your link on your website, social media channels, email newsletters, and other marketing channels. Consider using Amazon’s advertising services to drive even more traffic to your storefront

Can I track the performance of my Amazon Storefront Link?

Amazon provides analytics within your Seller Central account, allowing you to track the performance of your storefront, including page views, conversion rates, and other relevant metrics.

Is there a mobile version of Amazon Storefront?

Yes, Amazon Storefronts are designed to be responsive, providing a seamless experience for users on both desktop and mobile devices. Your storefront link will adapt to different screen sizes.

Can I share my Amazon Storefront link with customers outside of Amazon?

Yes, you can share your storefront link with customers through external channels. However, it’s essential to comply with Amazon’s policies and guidelines regarding external promotion.

How often can I update my Amazon Storefront?

You can update your Amazon Storefront regularly to showcase new products, promotions, and branding. Changes made to your storefront will be reflected in the storefront link.


Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

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Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

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