Tim Carlson

Digital advertising has made global giants of several companies like Google, Facebook, and Twitter. That’s because organizations and corporations spend heavily on digital advertising. The reasons are apparent; digital media has an extensive reach. But you don’t just want to throw money into digital marketing campaigns without measuring how successful your efforts are. In a

Using videos as marketing tools makes sense because they tend to convey the message better to the audience. Statistics show that viewers who watch videos of products tend to retain as much of the message as possible instead of text or image adverts. As a seller on Amazon, you need to get your products to

We all know how counterfeiting affects everyone in the value chain: the manufacturers, wholesalers, retailers, and consumers. Only one person is smiling at the bank when counterfeited products are used to defraud the unsuspecting victim- the counterfeiter. You may wonder why it was so easy to buy counterfeits on Amazon. To be fair to the

You already know what Amazon does. However, how do you become a part of it? Amazon is the world’s largest marketplace, with multiple million active buyers each month. During the last holiday season, third-party sellers were able to sell well over a billion items! Wow! A lot of people have become millionaires simply by selling

Many new sellers on Amazon say they chose the platform to earn extra income with greater flexibility. Interestingly, many users soon discover that the platform can be a primary source and not just a passive source of income. That speaks to the opportunities that abound on Amazon. Everyone knows the power of Amazon. It’s enormous

If you were given a choice to digest the information in this piece via a 2-minute video, you would ditch this article in a heartbeat. If you want to reach a larger audience, use a video. That’s the power of audiovisuals. Educationists discovered this power years ago, and learning has never been the same again.

Are you familiar with the MPN or Manufacturer Part Number? What is it, and what does it stand for? As a retailer or a seller on online markets, what can the MPN do for your business? Or perhaps you have come across the number before but do not know its relevance. We are here to

The systems employed by Amazon and its third-party sellers are similar to any other commerce business, which means barcodes are regularly used. Unlike regular barcodes, there’s more to learn about Amazon barcodes, and if you sell through the marketplace, it’s worth knowing the difference. What is an Amazon barcode? Amazon barcodes are used as identifiers

Without having the correct data about your business, you may not have accurate information about its state of health. Measuring the key performance indicators allows you to make informed decisions on how to improve your business, especially if you’re an Amazon seller. Everyone is in business to make a profit. Every seller on Amazon seeks