If you were given a choice to digest the information in this piece via a 2-minute video, you would ditch this article in a heartbeat.
If you want to reach a larger audience, use a video. That’s the power of audiovisuals. Educationists discovered this power years ago, and learning has never been the same again.
There’s a reason why videos get hundreds of thousands or even millions of views every day.
The human brain responds better to what can be seen visually; some experts say the brain prefers videos to text at a ratio of 60,000:1! So, it makes sense to use video content to promote your products. It works wonders.
If you already have a store on Amazon, you want to offer your customers the best experience when they visit: Well-designed pages and beautiful pictures. But what of videos?
Customers want to see more. They want to see as much as possible to be better informed before making purchases.
If your listing offers promotional videos, you are doing your sales a world of good because, in today’s world, at least 80% of customers want to see a video of the product before they make a purchase.
What’s more? Sellers who use video content have about 75% more success rates than those who don’t work for the same products.
If you have a video that offers detailed information on the product, how it works, and answers to potential questions customers may ask, you are also doing a world of good reviews.
Customers often post negative reviews when they have misconceptions about products. Videos can help customers come to a better understanding of how products work.
Not convinced yet?
As you already know, videos are excellent for SEO and improved ranking of your products. So, if for no other reason but the greater visibility of your product, you need to know how to add videos to your Amazon Listings.
Of course, you can!
Once your brand is accepted and in good standing, you can easily upload videos. Later on, we’ll look at the rules and guidelines for adding videos, but you have no rules barring videos from being added to your listing.
Amazon rather encourages the addition of videos and only wants the rules to be followed. Some users have attempted to use videos to promote information on forbidden content and external links.
However, once you follow the regulations and guidelines, you can add videos to your listings, and it’s as easy as A-M-A-Z-O-N!
The benefits of adding videos to Amazon listings are enormous. Check out the statistics.
- More than 80% of customers say they purchased a product because of videos (source: https://www.hubspot.com/marketing-statistics)
- 95% of sellers who use videos say it has improved their sales (source: https://biteable.com/blog/video-marketing-statistics/)
- Products promoted with videos have a 74% higher success rate than those promoted with pictures and text alone (source: https://biteable.com/blog/video-marketing-statistics/)
We also know that consumers are more likely to watch a product video than read about it.
Moreover, videos can be packaged (and repackaged) to answer customers’ most frequently asked questions about the products. More than 80% of customers today have watched a product video before making a purchase.
Videos are more engaging and are more likely to convince the buyer. If you’re able to put together a brilliant video, it’s as good as continuously marketing your brand for free and attracting sellers constantly.
Although there are guidelines on the content that Amazon allows, you can also share your videos independently on your social media platforms.
Enhanced Brands with videos in Amazon Listings are better ranked. And as more visitors watch the videos, more customers also patronize you. Then, your videos have the power to improve your ranking and SEO significantly.
So, you can take a huge leap from the average seller to the influential marketer by simply learning how to add videos to Amazon listings.
Before we go into the step-by-step procedure, there are some essential points to note about how to add videos to Amazon listings.
First, you must have registered with Amazon Brand Registry, or at least you should have an active Amazon seller account to be able to add videos to your Amazon listing.
Also, your account must be in good standing, and you must abide by Amazon’s content policy which is an extension of Amazon’s community guidelines.
For example, you cannot just upload any video; it should only be related to your product. Also, you’re not allowed to include any web links, URLs, or calls to action that asks viewers to take action on other sites. So you can’t use videos to promote other sites.
Also, you are only allowed to promote the products tagged in the video and not other products. You can’t upload videos of other products other than the one you’re promoting. Also, you can’t reference a product that is forbidden on Amazon.
Your videos are only meant to promote the products and shouldn’t include prices or promotional information like discounts. Of course, you’re not allowed to ask for positive reviews on your videos or disclose personal information. You shouldn’t request the same from customers as well.
Once your video is uploaded, it appears on the image block of your products details page and in the Amazon video shorts section in your brand store.
If for any reason, you want to delete a video, you can easily click delete the footage from the Enhanced Content dashboard detail box. Once you’ve submitted the changes, your video will be removed in less than six hours.
Remember, your videos should be in English.
Remember, uploaded videos will appear in the related videos shorts section and on the image block of your ASIN’s details page.
It involves logging into your account, navigating to the Add a video page, uploading the video, assigning the ASINs, and submitting it.
Here’s a step-by-step procedure on how to add videos to Amazon listing to improve quality.
- Log in to your Amazon seller central account.
- Click on the inventory tab and then select upload and manage videos
- Select and upload the video. You should ensure the video meets the requirements for resolution and quality.
- Once you’ve reviewed the video, submit it.
- If the submission is successful, you’ll receive a notification.
- Your video is then available on your main page.
Note that customers can also add a video review of your products. While you have no control over what a customer uploads, you can request one.
Customer video reviews can also greatly influence sales, SEO, and rankings. Moreover, if your products are of excellent quality, there’s nothing more you can wish for than a customer video review. If you have fans, it is best to request from them.
The procedure is also pretty straightforward.
- The customer clicks on write a customer review from the products detail page in the customer review section.
- The customer rates the product.
- The customer proceeds to write a review, after which the option for adding videos or photos pops up.
- The customer can then click on add videos/photos to submit a video
- Once the customer clicks to publish a review, the video is automatically uploaded, and it also appears in the related videos shorts section.
You may ask: what should be the content of my videos?
Before exploring the content, here are some guidelines. It should be simple, straightforward, and of high quality. It shouldn’t be too long. It’s best to keep it short.
It should also be engaging and exciting. If you do not have video editing skills, you should hire a professional to package a well-edited video.
Here are the types of videos you can upload:
- Product videos
This descriptive video explains what a product is all about to prospective buyers. It provides details of the product, how it should be used, and answers to FAQs.
- Benefits videos
These videos explain what a product is all about and what the buyer can gain by using it. Also, it should include rare information about the ingredients or production of the product.
- Brand promotional videos
These videos are meant to explain why the brand is better than others and why many other customers prefer it to other brands.
- Customer reviews
This is different from the review videos by customers. In this case, you feature customers in your video who are willing to give testimonies about how great the product is.
Looking to further improve: Check out the Amazon listing optimization guide here.
Knowing how to add videos to Amazon listings is an intelligent way of improving sales and SEO of products. Videos are known to influence buyers more than texts and images alone.
If you can get excellent videos uploaded and attract more customers, you will certainly improve your sales beyond what you’ve always dreamt of. The best time to start is now!