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How to create an Amazon store from scratch

How to Create an Amazon Store

Table of Contents

You already know what Amazon does. However, how do you become a part of it?

Amazon is the world’s largest marketplace, with multiple million active buyers each month. During the last holiday season, third-party sellers were able to sell well over a billion items! Wow!

A lot of people have become millionaires simply by selling on Amazon. There’s no hidden secret.

It all begins by learning how to reach buyers more effectively, and even if you start with baby steps, you’re soon able to grow in leaps and bounds until you can do the seemingly impossible!

Selling on Amazon isn’t only for those who are already great sellers elsewhere. This could be your first shot at e-commerce or selling at all.

Fortunately, some tools can be used to build your brand and develop your skills. As an Amazon seller, you’ll find tools that can be used to build your business in ways you never knew were possible.

However, before you can learn how to reach customers on Amazon- and you can reach an unlimited number of customers- you should consider having a store.

Customers should be able to locate your market, where they can view your products and decide whether to buy them or not. This would be different from the general market, where customers can only find your products when they search for them.

With a store, you can take sales to another level.

What is an Amazon store?

How to create your amazon store

Imagine having a personal space where customers can conveniently take a view of products on display without the threat of competitors taking them away?

Just like a physical store where the same person manages all the products for sale, a store on Amazon is a showroom that sellers can use to display all of their products for buyers who want to make purchases.

An Amazon store is different from the normal displays that customers get when they search for products. Buyers hardly make purchases just from only one contact; they want to sample opinions.

Even if your products are well placed and appear when customers search for products, you still have to ward off competition from other sellers who want to get the buyer’s attention.

However, a store makes it easier for you to sell without the threats of competition of results of Amazon searches.

Designed to allow you to take greater control of your products, the Amazon store allows you to attract customers directly to your store rather than just a product when they search.

When they are in your store, customers can take a tour of products in your store without the fear of losing them to a competitor.

Setting up a store on Amazon is free of charge if you’re already a seller on Amazon, and this step can do wonders for your sales.

Related: How to find an Amazon storefront link?

Why is it important to have an Amazon store?

Orders on your store

When you have your own store, you distinguish yourself from the rest. A store adds a level of uniqueness to your sales and is enough to draw sales on its own.

Having an Amazon brand store adds a lot of value to your selling business. First, you have a single page where buyers can easily access all of your products.

This in itself is great for traffic and improves your ranking. When you create an Amazon store, you get a URL that can be promoted outside Amazon, especially on social media. You can use the link to promote your products and drive customers directly to your ASINs.

The implication is that you have greater SEO, and your products will rank higher when customers search on Amazon.

Having an Amazon store is helpful for those who wish to improve their businesses. There is a range of features on Amazon stores that make it helpful for any seller.

If you want to take advantage of the features, you need to create one. There are two broad reasons why it is important to use the Amazon store. They are access to the Amazon advertising program and brand protection.

Unique Amazon Store

Under the Amazon advertising program, you can use the Amazon store to promote your product through targeted ads. When users search using certain keywords, your store can become visible. You can also sponsor your entire brand as well as your product pages.

You have unique advertising packages available only to those who have a store. Amazon’s data shows that when sellers link their ads to stores instead of pages, their sales increase by as much as 22%.

At zero cost, you can easily advertise new products with a store. When you’re doing sponsored brand ads, you will save a lot on free publicity and advertising in your store.

Again, if you launch free products, you won’t have to spend excessively on advertising as new product launches are always quite expensive in terms of advertisement.

Brand analytics provide critical information that can help you understand the market and your customers more closely.

Also, your brand as a whole is protected and promoted when you create a store. This is because owning a store is preceded by creating a brand, which can greatly improve your profile and allow you to access data that analyze your products and those of your competitors.

Another important factor to consider is the freedom of owning a store. When you open an Amazon store, you can operate with greater freedom than what is obtainable without one.

The store’s dashboard allows you to know at a glance where traffic is coming from so that you can make necessary adjustments to improve your sales.

Related: Best Amazon storefront examples.

Process of creating an Amazon store

Amazon Brand Registry

It is assumed that you already have registered on Amazon as a seller.

When you set up your account, define the type of business (e.g., individual business), and select the region you wish to sell it, you will register your company as a brand on Amazon with the Amazon Brand Registry.

Before your company can be registered as a brand on Amazon, you must fulfill some obligations, including being registered in the country you wish to sell in. Once you’ve met the criteria, you can then enroll as a brand.

After your brand is approved, you can open a store. Only Amazon vendors could open stores in the past, but now, as a third-party seller, all you need is to be registered on Amazon’s Brand Registry.

Let’s look at the store creation process in a few steps:

  1. Log in to Seller Central. Then go to “Stores.”
  2. Click on “Manage Stores”
  3. Click on “Create Store”
  4. Select a template that feels most appropriate for the products you have in your store. There are different templates to select from, depending on your preferences.
  5. Click on the “Store Builder” to begin building your store
  6. Click on “Page Manager” to add pages and subpages for your products to manage the page. You need subpages if you have a large category that needs to be subdivided into smaller pages. This would prevent congestion, making visitors easier as your store is more organized.
  7. Select the products you want to be viewed on your page. You can edit the text, photos, and videos as well. Once you’ve arranged the products, preview the store via the Preview window feature.
  8. Edit if you’re not satisfied. However, click “Submit.” If you are satisfied.

Once you’ve submitted the store for approval, you wait for some days to get approved, after which your store goes live. Go to Insights through Store Builder to view your page to get sales and visitor analytics about your store.

You can deploy the power of your creativity by adding sensational, eye-catching images and well-packaged videos of your products to your store. You can customize it to look as unique as you want. Remember, as a brand, you can make your products look as beautiful as possible.

Also, you can use sponsored display ads to drive traffic to your store, especially ads directed at your competitors’ customers.

Remember, once your store is creative enough, you are more likely to retain visitors.


If you didn’t know the benefits of a store on Amazon, now you do.

You also know the steps to take in building one. If you manage it very well, your store can greatly enhance your sales and improve your ranking on Amazon.

Although the store is straightforward to build, you can also engage a graphic designer to help you optimize your pictures, videos, and overall appearance.

As long as your store is well managed and attractive, visitors will patronize you.

Reference articles

Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.

Picture of Tim Carlson
Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.

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