Close this search box.
20% OFF First 6 Months of Helium 10
Ad Badger Review

Ad Badger Review – Amazon PPC Tool: Everything You Need to Know

Table of Contents

It’s no secret that Amazon dominates the eCommerce marketing sphere. It was only a matter of time before a wide variety of Amazon marketing tools were rolled out, for all product categories, claiming to save any user both time and money.

Ad Badger is an example of this. Unlike many of the baseless claims associated with competitors, Ad Badger genuinely appears to have a lot of support to offer.

In this Ad Badger review, we’ll be explaining why this service may be worth your time.

What is Ad Badger?

Ad Badger review

Ad Badger is a form of automation software that can help any Amazon seller improve their Amazon PPC campaigns, otherwise known as pay per click campaigns. At present, Ad Badger is only available to US Amazon sellers, but this may change in the future as the brand expands.

The driving purpose behind Ad Badger is to help Amazon sellers increase sales via intuitive ad campaign management and review. PPC optimization can be challenging for any Amazon seller, whether they are beginners or veterans. Ad Badger attempts to streamline this process via its intuitive design and ease of use.

Ad Badger achieves this by utilizing a combination of automation and algorithms, much of which is backed by Amazon keyword research. Ad Badger effectively takes over from the user, managing their Amazon keywords, rating, bids, reviews, and advertising campaigns. The rating software then compares, reviews, and contrasts this data, providing the seller with results they need to best optimize their services.

Due to its automated design, Ad Badger takes significantly less time to produce results than the average Amazon seller would. PPC campaigns can be subject to optimization quickly and easily via the Ad Badger rating software, which can help Amazon sellers focus their energies elsewhere. Keyword research fills no Amazon seller with joy. Ad Badger takes care of all of that for you.

What Tools Does Ad Badger Offer to Help Optimize Amazon PPC Campaigns?

There a variety of tools that Ad Badger can add to help with your Amazon campaigns and ultimately improve Amazon sales. Listed below are just some for you to personally review.

Account Navigator Tool

If you have been an Amazon seller for some time, it’s likely you will have heard of Amazon advertising campaigns. It may even be likely that you yourself run PPC ad campaigns alongside your Amazon sales. If this is the case, the account navigator tool may be the Ad Badger feature you like best.

This tool allows you to manage multiple badger ad campaigns at once. You can switch from one campaign to another with as little as a click, allowing you to quickly compare your various results whenever you like. You can also add a campaign via the push of a button. It makes account management and optimization ten times easier.

Bids by Badger (ACOS Management)

Easily one of the most unique features associated with Ad Badger is its very own bids by badger features. This allows the user to make an informed decision when they bid on keywords. The Ad Badger software provides you with detailed estimates, all relating to the Badger ad ACOS. No ad campaign is entirely without risk, but by using bids by badger, you put yourself in the best position.

The Ad Badger software achieves this by analyzing the expected revenue per click of an ad compared to the cost per click of every keyword associated with your account. This takes into consideration any movement in conversion rates and any shifts in the market. No matter what sellers like their ACOS to look like, Ad Badger has the features necessary to support them.

Negative Keyword Finder

The importance of finding the best keywords can’t be understated to any Amazon seller. Ad Badger recognizes this, which is why they created the negative keyword finder to best support you. It roots out any keywords that may compromise your PPC optimization. Through a process of automation, you get the best alternatives to use with your products.

Gone is the days of having to manage and compare numerous keyword alternatives. With Ad Badger, you can manage the most relevant information without trudging through search term reports like you used to.


How Does Ad Badger Software Affect ACOS?

The Ad Badger software primarily supports your ACOS goals through automation features. It can analyze overall seller conversion data and compare it to similar sales, allowing you to make more informed bid decisions on future keywords.

Does Ad Badger Offer Customer Service?

As part of promoting ease of use, the Adbadger team is always willing to offer free information on how to better use their products and services through Amazon. Whether it’s product sales or advertising automation, the team want to help you avoid a negative experience.

What is the PPC Den?

The PPC Den is an Amazon FBA podcast offered by the Ad Badger team that offers free information on everything you need to know about advertising, business, products, and Amazon. It’s a handy tool for any user, whether you’re new to the business or a veteran.

Who is Ad Badger Review For?

Ad Badger is automation software aimed at anybody who may want to better their sales management. The software offers a variety of services that allow you to get better returns on either your advertising efforts or product sales.

Unlike many other examples of Ad Badger alternatives, you do not need any prior knowledge of PPC software to use Ad Badger’s services. Even if you are brand new to PPC and have never used anything even remotely similar, Ad Badger provides all the information you need to get started.

With this in mind, the Ad Badger PPC software is not only designed for business. Anyone who uses Amazon may want to improve their PPC campaigns. With the support of Ad Badger, you can do just that, whether you own a business or act as an individual.

Ad Badger Pricing

The Ad Badger pricing plans are separated into three categories, which are then further separated into annual and monthly categories. There is also a 14-day free trial with a money-back guarantee available!

Ad Badger review

Basic Ad Badger

$45 Per Month Paid Annually

$85 Per Month Paid Monthly

This is the entry package at the lowest price. It allows for accounts up to $2500 in ad spend per month and provides features such as the Amazon PPC Course, negative keyword finder, and the campaign navigator.

Professional Ad Badger

$88 Per Month Paid Annually

$175 Per Month Paid Monthly

This is the next package up. Reviews regard it as the most popular among the three price categories. It allows for accounts up to $10,000 in ad spend per month. It offers everything the Basic Ad Badger package provides, alongside new features such as a bulk bid changer and the support of sponsored brands.

Platinum Ad Badger

$140 Per Month Paid Annually

$280 Per Month Paid Monthly

Platinum Ad Badger offers a full repertoire of business management software. It’s available for accounts up to $50,000 in ad spend per month, offering everything the previous categories offered, in addition to customization support for both keyword and bid management.


  • Previous reviews all agree that customer service is readily available from the Ad Badger marketing team
  • Product marketing and PPC ad management are both accounted for among its many features
  • Allows you to spend less time manually operating a marketing campaign. Simply let Ad Badger’s automation handle your product marketing


  • The product marketing provided is perfect for small-to-medium sized Amazon businesses. However, it may prove lackluster for bigger Amazon sellers. Consider your long-term intentions before investing

Ad Badger Alternatives

  1. Helium 10 ADS – New PPC software
  2. Ignite – by Seller Labs
  3. Zon.Tools

Final Thoughts

Our review found Ad Badger to succeed in its aims as it provides a great support bubble around its users with frequent updates to how it operates. For more information, check out their official site at www adbadger com! (rights reserved)

Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.

Picture of Tim Carlson
Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.

Jungle Scout Discount Code


Viral Launch Discount