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Amazon Black Friday Statistics: A Guide for Sellers

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The 2023 holiday season is upon us, so it’s time to gear up. As an Amazon seller, Black Friday is not just a shopping frenzy; it’s your golden ticket to unprecedented sales.

Don’t believe us? Independent Amazon Sellers sold over $1 billion on the five days surrounding Black Friday in 2022.

In this blog, we’re diving into the pulse of Amazon Black Friday stats, unraveling the immense opportunity awaiting savvy Amazon sellers. We’ll uncover key insights and strategic gems to ensure your Amazon business thrives during this retail extravaganza and continues to do so through the holiday season. Ready to turn Amazon’s Black Friday into your biggest success story? Let’s get started!

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Amazon Black Friday Statistics

  • Amazon saw its biggest sales revenue of all time during the “Turkey 5” holiday shopping weekend — the five days from Thanksgiving to Cyber Monday — in 2022.1
  • Independent Amazon Sellers sold over $1 billion from Thanksgiving through Cyber Monday 2022.1
  • Products from third-party sellers represented 60% of units sold in the Amazon store in 2022.2
  • Nearly half a billion products purchased on Amazon during the 2022 holiday season came from small businesses.2
  • Over 130,000 Amazon sellers surpassed $100,000 in sales during the 2021 holiday season.3
  • Office supplies, cameras, and wine-related products were top-selling categories among independent and third-party Amazon Sellers during the 2021 holiday season.3
  • Amazon orders were up 69% on Cyber Monday and 46% on Black Friday in 2021 compared to daily order volume.4
  • U.S.-based third-party Amazon sellers sold 11,500 products per minute on average between Black Friday and Christmas in 2021.3
  • The top trending small business categories on Amazon during the holiday season included Home, Beauty, Kitchen, Toys, and Apparel.2
  • Board games from Amazon small businesses were top sellers in 2022.1
  • Amazon spent more than $100 million to help small and medium-sized businesses reach more customers during the 2021 holiday season.3
  • The first week of the new year is the biggest for Amazon product reviews.4

Black Friday 2023

General Black Friday & Online Shopping Statistics

  • The average Black Friday discount is 25%, but the majority of stores offer a 70-80% discount.5
  • Black Friday generated $9.12 billion in total online sales in 2022.6
  • Cyber Monday generated $11.3 Billion in 2022, outperforming Black Friday at $9.12 billion.7
  • E-commerce spending was up 12.5% YOY for the weekend running Thursday, November 24 through Sunday, November 27, 2022.8
  • Consumers who shopped from their computers are more likely to buy more items — 3.61 items on average, compared to 2.93 items from smartphone shoppers and 2.83 items for tablet shoppers.9
  • 32% of U.S. adults say they use their smartphone to shop online compared to 21% that use their computer.10
  • 51% of Americans wait until Christmas Eve to buy presents.11
  • Nearly half (49.4%) of shoppers use credit cards for Black Friday purchases.5

Amazon Black Friday 2023
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How Amazon Sellers Should Prepare for Black Friday: 5 Tips for Success

The key to a successful Black Friday as an Amazon seller lies in meticulous planning and strategic execution. While starting as early as August is ideal, it’s never too late to optimize your holiday selling strategy, especially considering that 51% of shoppers wait until the last minute for their purchases.

If you’re looking for an extra boost in revenue this holiday season, here are # tips to improve your Amazon storefront and get more sales.

1. Use an Amazon Seller Tool to Maximize Sales

It’s hard to be a successful Amazon Seller without a guide — especially during Black Friday and Cyber Monday events where everyone is pushing their products. That’s why we recommend using an Amazon Seller tool. We recommend choosing a popular tool like Helium 10 or Jungle Scout.

Helium 10 allows you to streamline your Amazon product research, find new keywords to target to drive conversions, manage your refunds, manage your inventory, help optimize your page, prevent hijacking, and more.

Click here to get a discount on Helium 10.

Another great and long-standing Amazon Seller tool is Jungle Scout. This tool can help you find profitable products through research and help you better analyze your competitors to adjust your Black Friday selling strategies accordingly. It also aids with listing optimization and keyword research and can use your past Amazon sales data to make analytical decisions and identify more growth opportunities.

Click here for a coupon code for Jungle Scout.

Don’t worry if you’re a beginner Amazon Seller and know little about using these tools. These tools come with helpful Amazon FBA courses for beginners to help you become a top seller. 

2. Improve Photos and Videos and Optimize Your Words

Customers shopping online only have words, reviews, and visuals to justify their buying decisions. As an Amazon Seller, you must enhance your content, including high-quality photos and videos, to show off your products. Investing in professional-grade photos can gsignificantlyincrease your chances of making a sale during Cyber Week 2023.

While visuals are most important, words matter, too. Having clear, concise product descriptions (no typos) helps increase trust while optimizing keywords can help your page rank higher on Amazon and within web searches.

Bonus tip: Create a Holiday Theme

Test out holiday-themed templates, photos, and language to create a festive atmosphere on your product page. Seeing your products in a holiday setting will create the image that these will make great gifts.

3. Increase Advertising

You’ll want to boost your Amazon advertising efforts to reach a wider audience during this crucial shopping period. Remember, most (if not all) of your competitors are going to be upping their ads — you’ll need to do the same to keep up. If you have social media pages, utilize those platforms to create more awareness of your products and details on discounts and offerings.

Don’t want to manage your Amazon PPC or business by yourself? Contact Search Nurture for managed Amazon advertising services.

4. Offer Priority & Expedited Shipping

Remember the statistic: More than half of shoppers wait until the last minute to buy Christmas gifts. Being able to offer priority and expedited shipping services to ensure a pre-Christmas delivery could help you secure sales over your competitors.

5. Offer E-Gift Cards, Mobile-Deliverable Products & Services

On the same note as above, last-minute shoppers often rely on e-gift cards or mobile-delivery products and services to give presents on time for Christmas. Try to incorporate these offerings if it makes sense for your Amazon store. And be sure to increase awareness around the option for e-gift cards and products that are deliverable over mobile for quick, hassle-free gifting.

Infinite FBA

The ultimate resource for all things Amazon FBA. learn the tips and tricks to success as an Amazon seller or retail ads marketer from our team of experts

Infinite FBA
Infinite FBA
The ultimate resource for all things Amazon FBA. learn the tips and tricks to success as an Amazon seller or retail ads marketer from our team of experts
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