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How to Use Helium 10 Cerebro

Helium10 Cerebro Tool

There are millions of pages on Amazon. So when a customer searches for a product, how do you get your product to a prominent position where it becomes more visible?

The Helium 10 Cerebro has functions that make it easier for your product to rank higher when customers make their searches.

Using research that makes it easy to generate relevant keywords and working on the secrets of competing products, Cerebro provides access to information that you can use to grow your sales on Amazon.

What is Helium 10 Cerebro

Helium 10 Cerebro Features

In simple terms, Helium 10 Cerebro is a tool that can help boost your revenue as an Amazon seller by assisting you in identifying strategic keywords that can make your products more visible to customers and thus increase profit.

It improves the listing of your products by researching and working on the keyword ranking of the competition you face.

With this information, you can then favorably improve your chances with your biggest competitors on pricing and optimize how your products are listed.

It is a tool that allows you to access information that gives you an advantage over many other sellers.

This tool will surely give you a higher ranking in Amazon searches, thereby allowing more customers the opportunity to patronize you. Also, you can use Helium 10 Cerebro to find profitable products for sale more easily.

The Helium 10 tool uses the Amazon Standard Identification Number (ASIN) of products on the Amazon marketplace. As a reverse ASIN research tool, it can help examine the peculiarities of that product, especially the keywords associated with it.

Every product on Amazon has a unique ten-digit number which is its identity on Amazon. Once a product is created on Amazon’s catalog, it is assigned the unique Amazon Standard Identification Number. It is this number that Helium 10 Cerebro uses to find products.

The easiest way to find the ASIN of a product is by checking the product information menu or by looking it up through its URL.

Reverse ASIN Tool

You want to compete favorably by taking advantage of any helpful information that you can get from your competitor’s products.

On Amazon, you want to know how your competitors are faring and the keywords driving their product sales. You can also get information on relevant keywords that your competitors may be leaving out that would be relevant for you.

This tool is exciting because it can serve as a keyword research tool. Keywords reveal what drives customers to certain products. By knowing the keywords that drive your competitors to profitability, you can plug your business into profit. It is also a reverse ASIN research tool that can help you find any product on Amazon.

Helium 10 Cerebro has several features that can be used creatively. Let’s look at two of them.

One of the features that make this tool quite innovative is the Total Keywords feature used to discover all the keywords that come up with each ASIN being researched.

With this feature, you can know how the keywords were generated. Some keywords are organic, while others are sponsored. The analysis allows you to know the relevant keywords associated with each of the products.

So as an Amazon seller, you can easily research all the keywords related to your competitor’s products. If the most relevant keywords are phrases, the Total Keywords feature will not leave them out.

Another feature of the Helium 10 Cerebro is the Word Frequency which is relevant in knowing the number of times each word or keyword is used with the product.

So, while Total Keywords gives you the number of keywords, the Word Frequency tells you how many times they appear. As a result, you know the most relevant keywords to the products.

There is also a Frequently Bought Together feature that lets you know the other products that are most frequently bought with the product being researched. This provides more information and opportunities for more sales.

The Helium 10 Cerebro IQ score

What is IQ score

To find profitable products easily, the Helium 10 Cerebro has a feature that allocates IQ scores to Keywords.

This is based on the premise that the best products for potential sellers are those with high search queries and low competing products. So, Helium 10 allocated IQ scores to products based on both parameters.

That means products with lots of search queries but with low competing products would have the highest scores, while products with low searches and lots of competing alternatives would have the lowest scores.

Once you see the IQ score of a keyword, you can immediately judge the potential.

Pros

  • It is pretty easy to use
  • It has a very detailed interface
  • There are multiple options that can fine-tune results

Cons

  • Beginners need some tutoring on how to use it

How to use Helium 10 Cerebro

How to use Cerebro

Helium 10 Cerebro is ideal for knowing the most profitable products to sell in the Amazon marketplace.

If you have used other tools to discover a pool of products, you can use Cerebro to research the products better to know which one(s) is better for business.

As you already know, the key to making more profit on Amazon is selling goods with little competition.

Once you’ve selected a product, get its ASIN, and enter it into the Helium 10 Cerebro tool. Remember that your selected product must not have too many sellers and shouldn’t have lots of reviews. Of course, it should have a reasonably high turnover to guarantee profit.

After entering the ASIN into the Cerebro, you can click on the Get Keywords button. In a matter of seconds, you’ll get to see all the keywords associated with the product on Amazon. Those top keywords are the ones that are primarily responsible for the ranking of the product and its profitability.

Find out how to use Helium 10 for your PPC Ad campaigns.

Remember, the keywords fall under organic, sponsored, and recommended categories. You are only interested in the organic keywords. On the Cerebro, enter a value of 10 on the organic keywords bar to limit the results to only keywords with a minimum ranking of 10. You don’t want keywords that don’t rank high enough.

The next step is to examine the number of competing products. On the Cerebro page, you’ll find the number of competing products for each product.

If you find out that it has less than 1000 competing products, then it has a good prospect of allowing your product to rank high organically.

The higher the competing products, the more difficult it would be for you to immediately impact that product or make considerable sales in the long run. Your best bet would be to go for a product with competing product numbers as low as 100.

You can also use the Helium 10 Cerebro IQ score to filter the results to get a specific value of keywords. With Cerebro, you can also filter for the search volume to know the level of buyer interest a product has or the word count of the keywords. If, for example, you only want products with a maximum of two-word keywords or less, you can use Cerebro to filter your results.

These features will provide you with the real keys you need to enter the marketplace with confidence.

How does Helium 10 Cerebro stand out from the competition

Because the Helium 10 Cerebro tool has multiple functions that allow you to access the keywords that can guarantee a favorable ranking of products, this tool gives you a means of knowing the keywords and phrases that work.

Deploying them would help list your products and give you a sure chance of succeeding in the very crowded Amazon marketplace.

Interestingly, this tool is helpful with Amazon and Walmart. As a result, you have a tool that is different from the rest in its ability to keep your products at the top. With its ability to filter results, you can also be sure of the very best keywords.

 Another edge Cerebro has over the rest is its flexible payment plans. With access to Cerebro also guaranteed on the Helium 10 software, you have a combination of tools like Magnet and X-ray that will offer more remarkable results.

Conclusion

If you are interested in cheaply finding your way to the top of rankings on Amazon, you need tools that will give you accurate data.

One of the most critical pieces of data you need is keywords. Getting the right keywords and phrases requires in-depth research into winning formulas.

The Helium 10 Cerebro provides the pathway to accessing the most accurate keyword data using the templates of successful competitors.

Users of this tool rank it as an essential way of getting ahead of the pack.

Tim Carlson

Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.