Everyone likes to make money to support themselves. For many, when the idea of making extra money comes up, they think about selling things on Amazon.
If you’re looking to get into the world of Amazon vendors, there are a plethora of things you need to keep in mind.
The selling platform uses algorithms to ensure that product listings and keywords go through optimization. As a seller, keeping track of your listing quality score amazon is essential.
What Is a Listing Quality Score?
A listing quality score is one of the algorithms that Amazon uses to sort and organize every product. The LQS does an analysis on every product listing to check the optimization.
If you’re looking for new ways to branch out from competitors or you want to improve your current products, the Amazon tool is important. The factors that the algorithm uses to analyze product include:
Length of the Amazon Product Listing Description
How long your description will determine whether your Amazon listing has a high search ranking. You want to find a good balance between being informative and getting to the point.
Use of Keywords
Sometimes, you can overuse keywords. It’s important to give the information with an appropriate amount of product keywords to maintain your ranking.
Keyword Density in the Product Title
Every Amazon listing has a title, and it’s one of the best places to add important keywords in your listing. However, to be one of the top page results, you’ll want to focus on finding a balance.
The Bullet Points and Features of Product
You want the features of your Amazon listing to stand out from the competition. Bullet points give potential buyers a quick round-up of the features. When you use bullet points and other optimization techniques, you can get to the top of the listings, gain more conversions, and get more people to click on your products.
How Many Images You’ve Attached to the Product
People love to click around and look at product images before they make the final purchase. Check and make sure that your Amazon product has enough photos to sell.
Whether the Photos are Good Quality
If users see blurry photos, they will find better pictures that the competition is using. People don’t want to see a product page with low-quality pictures.
How to Find the Listing Quality Score Amazon
With these factors, Amazon offers a product listing score from one to ten. Ten is the best score that an individual product listing can receive. Amazon does the analysis on each product and the premiere keyword that you have listed on their website.
You can check the Amazon listing quality of your product reasonably quickly. The LQS is an optional filter in extension. You can also see it in third-party product databases. Plus, the average listing quality analysis is on the product tracker.
If you want to find the LQS of a specific product, go into the listings database and fill out the section’s title:
- quality listing minimum
- quality listing maximum
You’ll want to input a score range from zero to ten, depending on what factors you’re looking to optimize.
Why Should I Utilize the Listing Quality Score?
Amazon is a saturated online marketplace. Most people use it for some shopping, and the number of vendors signing up continues to grow. If you want to grow your customer base and outsell competitors, you need to have a tool kit.
The Listing Quality Score is one of the free resources that Amazon provides. The LQS allows you to optimize the keywords, description, and title of the product to draw more attention. The benefits are that:
- The optimization will drive sales.
- You’ll gain a customer base through the use of optimization.
- You’ll gain a higher Amazon ranking.
- It allows users to search for your products more simply – rather than just using an ASIN.
The higher your score, the more your products will appear when a customer decides to search for a good seller. If you want a better Amazon ranking and more sales, see your results after using the listing quality score to boost your products.
What is ASIN?
Briefly, before moving onto how LQS is a listing quality tool to help you see better conversions and sales, let’s go over what an ASIN is.
An ASIN is a block of 10 letters and numbers that differentiate every Amazon product. The code will help users check your listings and will help you with listing optimization.
Building Your Product Base with LQS
If you’re looking to step up your Amazon listing quality or diversify your current listings and add new items, the LQS is essential. The tool can help you determine which markets are best to jump into and reap the most significant returns. The research process is a simple tool to allow you to make the best Amazon business decisions.
Step 1: Make a List of Potential Interest Areas
If you traditionally sell books on Amazon, you could look at different areas to branch off and develop. Make a compilation of potential goods you want to sell. Maybe games, clothes, or furniture?
Step 2: Utilize the LQS to Determine Which Listings Are Most Profitable
Look at each popular page for the goods you’re interested in selling. Which markets have listings with higher Amazon listing quality? Look at the top keyword in each sector. The lower the competition scores, the easier it is to be profitable.
Step 3: Listing Optimization
Every vendor gets a free Amazon listing to get started. Determine with keywords are best using the Amazon listing optimization tool.
Step 4: Launch the New Amazon Item
Once you’ve used the best techniques and keyword research to optimize your LQS, launch the item, and start selling.
LQS Will Allow You to Step Up Your Game
As an Amazon vendor, knowing and using LQS is essential to success. With the free information in hand, clients can search for and buy your goods more efficiently.