eCommerce has become a mainstay in shoppers’ lives with a plethora of products available on Amazon and other online shopping platforms. Where there is demand, supply will follow, and savvy business owners have been quick to enter the fray.
To stand apart from the competition in the world of eCommerce is tough, and that is putting it lightly. Every discerning eCommerce business knows that market research is critical to winning, especially if Amazon is your battlefield. A clear picture of your competitor’s product offerings and similar or substitute products is vital to the long term viability of your business.
However, understanding the shopper’s mindset is not always clear-cut. You may have the best product invented in the last 50 years, but if you don’t know how to sell it, you won’t survive in the already overcrowded market.
The introduction of tools such as ASINspector and Jungle Scout has helped make this arduous process much more manageable. These product research tools can help you thrive where your competitors fail. In our ASINspector vs Jungle Scout review, we break down everything you need to know to invest in the right tool wisely.
What Are ASINspector and Jungle Scout?
Both ASINspector and Jungle Scout are product research tools. They let you search for competitor products as well as substitutes. They also help you calculate estimated revenue and the average rating for a given product.
These two brands are the two most popular product research tools in the market. But which of these product research tools is the best? Here’s what they look like at a glance:
ASINspector is natural at analyzing products and keywords. With this tool, you can find products with above-average rankings and put together products lists using data from Google Trends.
You can also get insights into your competitors’ supply chain—their best selling products and where they buy them. This particular feature is non-existent with similar tools.
If you are looking to make more informed decisions on what you sell on Amazon, Jungle Scout is an excellent place to start. The web-based tool uses metrics such as the number of reviews and seller rank to give you deep-level data. Data points such as estimated product revenue or the profitability of a given niche are what you can expect from Jungle Scout.
You can access the tool as a web application or a browser extension. The browser extension is popular among Amazon sellers as it gives a quick and detailed analysis of a page when you are searching on Amazon.
So how does ASINspector stand out in the ASINpector vs Jungle Scout debate?
The most significant piece of value ASINspector brings to your business is extensive and detailed product research. The data obtained from such thorough research can allow you to generate massive profits by selling products that are relevant to your target audience.
ASINspector can also do the following:
Help you with the right product sourcing strategy
Help you discover products that would be an instant hit once you list them in your store
Manage your finances better, as you don’t have to invest blindly in a product line
Keep you ahead of your competitors through brilliant insights gotten from trend data on your products and similar products
Provide you relevant product ideas and possible sales channels that ensure your investment doesn’t go to waste
ASINspector provides you with downloadable data. This accessibility means you can access the data anytime and anywhere—once you download the application onto your device. You can also save your search queries and results offline for reference whenever you need it later.
You can also customize the data columns as you like. Depending on your needs and the level of complexity you need, you can choose the data points you want to show up anytime you search for information.
The tool saves you time and allows you to focus on the critical job of marketing and selling your products. Instead of spending hours manually researching products, you can get the information in minutes.
The level of analysis and data allows you to adjust your sales plan on the fly if needed. If a product starts showing unprecedented success, ASINspector will notify you of the changes in the market. The real-time updates mean you can respond to market changes faster.
It is easy to setup. You can get it up and running in a couple of minutes. No need to download any chunky software or register for a convoluted subscription process. All you need to get going is a chrome extension.
It is also easy to understand and use. If you ever get confused, the PRO version comes with a detailed “FEATURE TRAINING” that gets you on the road to Amazon success in a week or less.
ASINspector can be quite pricey, especially if you are a newbie. Not only is the subscription fee quite steep, but you also need to cough out a monthly recurrent fee if you use the PRO version – $10.
It cannot analyze individual pages of products.
The Standard version can’t show details for variations in products. The tool won’t capture variations such as color or models.
It doesn’t have a web application, which limits its functionality.
You can’t search for many products at the same time. You would need to initiate a new search for each new product.
Jungle Scout Breakdown
In a hyper-competitive space like Amazon, Jungle Scout is an ally that keeps you a step ahead of your competition—both from a product and a revenue perspective. With Jungle Scout, you can rest assured that you won’t make the mistake of entering an overly saturated market.
Overly competitive markets can bleed your startup capital in one swoop, and you don’t want to be in that position. It also can help you identify products that have consistent demand.
Jungle Scout is one of the most user-friendly product research tools. It’s easy to set up and use. You don’t require any technical knowledge to get started with this fantastic tool. It is excellent for a newbie.
It’s a fast tool and a time-saver. You can get your much-needed data in a couple of minutes.
It provides free training for all users, and the Jungle Scout Estimator allows you to trial the tool and all its functionalities without spending a cent. The Jungle Scout training module also stands out because the device doesn’t just teach you how to use the tool; it also shows you how to succeed in the jungle called Amazon’s marketplace.
A seller designed jungle Scout for sellers, so it is intuitive and extremely accurate compared to other products. It generates more accurate data when analyzing sponsored and organic products. It can also explain product variations.
Jungle Scout can’t track the paid-per-click performance of competitor ads.
If you are selling in multiple stores or platforms, it can’t track data on those stores. It focuses entirely on Amazon.
It doesn’t have a mobile application.
Features of ASINspector and Jungle Scout
As described earlier, these tools help you find the best products to sell on Amazon and yield maximum profit. They help you achieve this through the following features:
|ASINspector Features||Jungle Scout Features|
|Best seller rankings||Niche hunter/research|
|Accurate revenue estimates||The average price for the top 10 products|
|Niche research for picking profitable niches||Average units sold for your target products|
|Products sourcing and relevancy||Listing quality scores|
|Intelligent filters for filtering information||Product opportunity score|
|Keyword analyzer||Keyword analyzer|
|List assister for listing products easily||Product rankings|
|Product rating stats and reviews||Product relevancy score|
How Do the Prices of ASINspector and Jungle Scout Compare?
ASINspector Prices and Plans
When looking at ASINspector vs Jungle Scout, comparing these tools based on pricing is tricky.
ASINspector is a Google Chrome extension. It has two plans:
Standard at $97
Pro at $149 + recurring $10 monthly fee
The Standard version comes with the necessary features for product and market research on Amazon.
If you want to upgrade to the Pro version, you get access to more product research data points, the keyword research tool, and more features. You can unsubscribe whenever you want from the monthly reports, but the reports are what make the Pro version worthwhile.
Jungle Scout Prices and Plans
Jungle Scout offers some great discounts. Firstly, it has a web-based app and a Chrome extension. The web application has three plans:
Entrepreneur costs $25 monthly
Growing Business with fees of $40 monthly
High Volume Seller costs $50 monthly
The significant difference in these plans is the number of users you can have and the number of products it allows you to track. The Entrepreneur plan also doesn’t come with the Niche Hunter/Research feature.
The Jungle Scout Google Chrome extension offers a one-time payment. It also has two plans:
Lite and Pro.
The Chrome Lite version will set you back by $97 and has quite a good list of features compared to ASINspector’s Standard version. It includes the review tracker, data on monthly sales/revenue, and product ratings.
The Pro version goes for $197 and comes with web app integration, fee estimator, product profits calculator, and everything you get on the Lite version.
If you wish to compete favorably in any online marketplace, especially Amazon, a product research tool is necessary. Although the two products are similar in many ways, they both have distinctive benefits and advantages for every merchant. In the end, it all depends on what you need as a business and the stage of your business.
If you were to compare the basics of ASINspector vs Jungle Scout, here’s what you need to know:
If you require in-depth market research and bespoke data reports, choose ASINspector. The tool is ideal for long-term growth strategizing.
If you want an Amazon seller product research tool designed by Amazon sellers, get Jungle Scout. Once you get the hang of its web app and Chrome extension, it’s a breeze to use.
Both products are great at what they do. They also bring immense value to your business when used correctly. Invest in one today and distinguish yourself from all the noise.