Trying to make a name for yourself as an Amazon seller can be an uphill battle. It’s no secret that the marketplace is full of steep competition. However, there is an incredibly powerful tool that you can add to your sales arsenal. Helium 10 is one of the most innovative and revolutionary products designed to aid Amazon sellers.
Those just starting out might be thinking, how much does Helium cost and is it worth it? What’s great is that there are plan tiers to make this industry-leading set of tools at the fingertips of every level of Amazon sellers. However, this leads many considering the tool to wonder, which Helium plan do I need?
Fortunately, we’re going to dive deep into the comparison between Helium’s two most popular plan options, Platinum and Diamond. This analysis will help you decide which tier is best for your needs and goals as an Amazon seller.
What is Helium 10 and what does it offer users?
Helium 10 is a well-rounded suite full of multi-faceted tools. It provides sellers with comprehensive data to plan campaigns and amplify sales. It guides you through each step of the sales process, from researching inventory and optimizing product listings to managing sales and analyzing your performance. With millions of users, Helium 10 is the top platform for sellers of all experience levels, and for good reason. Access to Helium can provide users with:
- Top-notch keyword research tools
- Intuitive inventory and refund management
- Market tracking tools and analytics
- Valuable resources like trainings, webinars, and podcasts
- Personalized customer support, 24 hours a day, 7 days a week
How do Helium 10’s Platinum and Diamond Plans Compare?
When it comes to Helium 10’s Platinum and Diamond plan offerings, there isn’t a one size fits all approach. There’s the Platinum Plan that provides users with extremely helpful features to bolster their sales and boost their visibility on Amazon. Next, there’s the Diamond plan, an option for robust sellers that want to invest in maximizing their presence in the e-commerce world.
These two plans are both designed with specific sellers in mind and provide access to some of Helium 10’s greatest resources. And, while there are many similarities between the plans, there are also some key differences that sellers should note. These can help you determine which plan is best for your specific priorities and most important plan highlights.
| Features of Helium 10 | Diamond Plan | Platinum Plan |
|---|---|---|
| Freedom Ticket | ✅ | ✅ |
| Amazon PPC Academy | ✅ | ❌ (With Token Connected) |
| Exit Ticket | ✅ | ❌ |
| User Access | Multi-user access (3 Users) | Single User Access |
| Black Box | ✅ | ✅ |
| Trendster | ✅ | ✅ |
| Xray | ✅ | ✅ |
| Cerebro | ✅ | ✅ (Limited for Walmart) |
| Magnet | ✅ | ✅ (Limited for Walmart) |
| Misspelinator | ✅ | ✅ |
| Frankenstein | ✅ | ✅ |
| Index Checker | 300 uses/mo | 150 uses/month |
| Listing Analyzer | 150 uses/mo | 50 uses/month |
| Listing Builder | ✅ | Limited Use |
| Alerts | Up to 300 ASINs | Up to 100 ASINs |
| Business Valuation | ✅ | ✅ |
| Inventory Management | ✅ | Up to 25 SKUs |
| Adtomic | $20k/mo ad spend included | ❌ |
| Portal Landing Page Builder | Up to 6 Portals | ❌ |
| Amazon Attribution | Up to 500 Links | Up to 20 Links |
| Market tracker 360 (Beta) | ✅ | ✅ |
| Amazon Affiliate Marketing | ✅ | ✅ |
What are the Key Differences Between Helium 10’s Platinum Plan vs. Diamond Plan?
Not only are these important differences between the two plans, but they are also some of the features that sellers find the most helpful. So, depending on your specific preferences, these factors might make the choice between the plans obvious.
Product and Keyword Research
Researching products to fill your inventory is the first step to selling success. The next is making sure shoppers can discover your listings. This makes keyword research another vital part of boosting your sales.
Platinum Plan vs. Diamond Plan
Both Helium 10 plans give users access to Cerebro. This allows you to easily analyze competitor listings and determine the best keywords for the Amazon and Walmart Marketplaces. You can gain valuable insight into search volume data and complementary products, as well as create optimized keyword lists. This allows you to find highly targeted keywords to help your listings rank higher.
Users also gain access to the Magnet tool, full of data regarding user searches. You can discover historical search data to help you plan product selection and product listings in the future. Keywords also get assigned an easy-to-interpret “Magnet IQ Score” based on how the search volume stacks up against the competition for certain words and terms. This is an efficient way to discover lower-competition keywords and gaps in product needs.
The bottom line is, both plans offer the same access to Cerebro and Magnet for use on Amazon. However, with the Platinum plan, utilizing the tools on the Walmart Marketplace is somewhat limited. So, if Amazon is your sole focus, this isn’t a factor for you. However, if you’re trying to expand your Walmart Marketplace presence, the Diamond Plan could prove a worthy investment.
Optimizing Product Listings
Smartly crafted Amazon product listings are how your products get discovered. They are also how you can best enhance your user’s experience and guide them through the sales funnel. Fortunately, both tools give users access to powerful product listing optimization tools.
Platinum Plan vs. Diamond Plan
With both plans, you’ll be able to fully optimize your product listings. You can use the groundbreaking Frankenstein tool to mass-analyze keywords and boost your traffic with efficiency. Using data, you can hone in on the most promising keywords and use the information to boost your sales. Both plans have equal access to this tool.
The Index Checker is a vital way to analyze your presence. Simplify researching your search rankings to make sure you’re continually beating out the competition. You can also see where your competing listings are ranking for certain keywords to stay on top of your niche. Platinum users can tap into this resource 150 times per month while Diamond users can use it up to 300 times.
Helium 10’s Listing Builder is a new tool that allows users to create and manage their product listings with intuitive ease. It can help you optimize new listings as well as make sure current ones are up to par. It can also give you valuable data on your conversion rates so you can easily see what’s working and what’s falling flat. This tool is limited to Platinum Plan members, but Diamond Plan members enjoy unlimited access.
Lastly, the Listing Analyzer takes the convenience of selling on Amazon to a whole new level. With an integrated Chrome extension, you can analyze your listings and those of your competitors with supreme ease. Gain valuable market insights as well as relevant keyword data, all within your browse. With the Platinum Plan, you can use this tool 50 times a month, compared with the 150 uses that the Diamond Plan provides.
The deciding factor here is how much you value researching rankings, building robust listings, and analyzing your presence. However, both plans give you access to the tools on different levels. So, if you have a limited number of listings to optimize, the Platinum Plan is likely more than enough. But if you have a significant number of listings to manage and optimize, the Diamond Plan can help you do so efficiently.
Operational Tools
Operational tools are vital features that make everything about selling products online more efficient. From managing your inventory to handling refunds, both Helium 10 plans can save you a ton of headaches.
Platinum Plan vs. Diamond Plan
When it comes to managing your inventory, Helium does it all. First, the Inventory Management tool allows you to plan your inventory, predict shipping logistics, and reorder from suppliers, all in one place. Then, the Inventory Protector tool guards your product listings as soon as they go live. This helps avoid scammers and competitors to use tactics to skew your stock numbers or abuse coupon codes. And the best part is, you don’t have to continually monitor this activity. The tool includes built-in alerts to notify you when fraud is suspected.
When it comes to building relationships with customers, Helium 10 has your back yet again. With Amazon Email Marketing Automation, you can follow up with customers, build relationships, and encourage repeat business. Send reminder emails and make customers feel valued with meaningful, yet automated, engagement. Then, the Amazon Feedback Software tool helps you request reviews and gives customers a seamless route to rate your products.
Both the Platinum and Diamond Plans give you access to these tools, but most at differing levels. They each provide users will full access to the Inventory Protector. However, Platinum users can manage 20 inventory skews and set up alerts for 100 ASINs. The Diamond Plan is best for larger inventories with full management capabilities and the ability to set alerts for up to 300 ASINs.
There are slight differences in the customer relationship management features as well. Platinum Plan users can send email follow-ups to 5,000 customers a month while Diamond Plan users can reach 15,000.
When it comes to the operational functionality of the two plans, again quantity is a decision-making factor. Do you have a vast inventory and a surplus of sales to manage? Then the Diamond Plan can help you scale your business. However, if you are just starting out with limited product offerings and a foundational customer base, the Platinum Plan is the perfect tool to help you grow.
Marketing and Analytics
When it comes to the long game of effectively selling products online, strategic marketing is key. And continually analyzing your data and performance is the best way to grow into the future.
Platinum Plan vs. Diamond Plan
When it comes to pay-per-click advertising, Helium 10’s Adtomic tool is a game-changer. This AI-driven tool allows you to get the most out of your campaign and maximize your ROI using performance data. Optimize ads and scale campaigns using easy-to-interpret analytics. Plus, you can automate bidding based on keywords to boost your visibility and maximize spend.
Integration is another effective way to grow a well-rounded business. Using the Portals Landing Page Builder, you can easily drive traffic to your product listings. Seamlessly create landing pages and generate scannable QR codes to easily capture traffic. The tool also integrates with social media to allow customers to move easily across channels.
Marketing is the major category where the two plans differ most. With the Diamond Plan, users receive access to Adtomic management for $20,000 a month in campaign spending. However, Platinum users don’t have access to the tool at all. Diamond users are also able to build 6 portals — or landing pages — monthly along with generating 40 unique QR codes. Platinum users aren’t able to build portals but can generate 10 QR codes leading to product listings each month.
If marketing is a priority, then the Diamond Plan is a must. These robust tools are essential to boosting sales and managing ad spend. Plus, they allow you to drive traffic and increase conversion efficiently while focusing on other aspects of your business.
How do the two Helium 10 plans compare in price?
It’s no secret that Helium 10’s pricing models for the two plans differ greatly, with the Diamond Plan being more than double the price of the Platinum Plan. However, depending on where you are in your journey as a seller, this rate could be worth it to get to the next level. Keep in mind though, you can save big each year if you select annual billing, no matter what plan you choose.
Furthermore, you can use our exclusive Helium 10 discount codes to get 10% off an annual plan or 20% off your first six months:
Already on a Helium 10 plan and looking to upgrade to a Diamond Plan?
Upgrade with our coupon link for 20% OFF your first 3 months!
Which Helium 10 plan is the best for my needs?
Each plan provides excellent tools for the right sellers. Depending on your goals and the offerings in each category, one might be an obvious choice. However, if you’re still weighing the two, think about your experience and goals. If you’re just starting out, the Platinum Plan can be an ideal boost to get you started. But, if you’re an experienced seller looking to scale your business and maximize profits, the Diamond Plan can provide you with all of the tools you need.
