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Seller Legend

Seller Legend Review – Powerful Amazon Analytics Dashboard

Table of Contents

Are you an Amazon business owner that wants to grow their project and make smarter business decisions? Well, your Seller Central data is a great place to start. But the data alone can be overwhelming if you don’t have a way to organize and analyze it.

That’s where finding the right analytical software comes in. And that’s also why we’re reviewing the software known as Seller Legend, one of the leading options on the market today.

Seller Legend Review

In this article, we will share the ins and outs of Seller Legend and everything you need to know to make an informed decision. We will start by explaining what it is and what you can expect when using this software, including the pros, cons, and general features. We will also layout the pricing of this product, security elements, and include our overall impression of the product.

Ready to get started? Here’s our Seller Legend review.

What Is Seller Legend?

In 2015, a group of Amazon MWS API developers created this software for Amazon business owners. It’s aimed to help owners effectively manage and analyze their Amazon Central Seller data from one place.

By 2016, the software went live after many months of testing by both the original team and outside testers. From then until now, the company has maintained the integrity of its product and steadily grown its clientele base. It continues to improve the product by adding features and upgrades.

Today, Seller Legend is a Seller analytics software that has received a lot of attention in recent years. Let’s unpack it so you can decide whether or not it’s right for you.

What Can I Expect When Using Seller Legend?

Seller Legend is known for its versatility and customizable features. You can expect a program that’s easy to use for longtime Amazon sellers, and there are helpful resources for first-time merchants.


  • Customizable
  • Useful for visualizing data
  • Utilizes close to real-time data for accuracy
  • Saves time through smart automation
  • Customizable
  • Useful for visualizing data
  • Utilizes close to real-time data for accuracy
  • Saves time through smart automation


The Seller Legend software is easily customizable, making it a software that can be used by all different types of businesses. You can set your personal preferences and focus on the data that will benefit you the most.

Useful for visualizing data

If you are a visual learner, then this software will help you organize your data in a way that is helpful to you and your team. The overarching design is well-thought-out, full of color, and users can create detailed graphs, charts, and other visual displays of data.

Utilizes close to real-time data for accuracy

When it comes to marketing and sales, it is always important to build your strategies based on the most current data. Seller Legend utilizes the most recent data, making it feel like real-time. This allows you to stay ahead of the latest trends.

Saves time through smart automation

You can expect this software to save you time and energy on daily analytical tasks, especially those that are repetitive. The software allows for the automation of both reporting and management activities, helping you run your business more efficiently.


  • New users may need time to adjust to the software
  • Lacks some features due to Amazon restrictions

New users may need time to adjust to the software

If you have never used this software before, there may be a slight learning curve for you. But with practice, it is easy to advance your skills. You can also search for online videos and tutorials to help you progress.

Lacks some features due to Amazon restrictions

The creators of the software have noted that they excluded certain features in their overall layout, including both Review Tracking and Keyword Rankings. This is because they are Amazon TOS compliant and utilize Merchant Web Services Application Program Interface (MWS API).

Depending on your own experience with this product, you may discover other pros and cons besides those listed here.

Features of Seller Legend

There are many to be aware of, but after reading this Seller Legend review, we hope you will walk away with a detailed overview of the features:

  • Dashboards
  • Sales and Revenue Marketing
  • Order Management
  • Inventory Management
  • Customer Management
  • Product Management
  • PPC Performance Tracking

Keep in mind that these features may work exceptionally well for one type of business and less so for another. As you learn about these features, keep your own business goals in mind.


The Seller Legend software comes with three different dashboards to help you manage your Seller Central data. These include:

  • Marketplace dashboard
  • Product dashboard
  • Customer dashboard

Within each of these dashboards, you will have access to a variety of widgets. Many of the widgets available are there to address Key Performance Indicators (KPI). Understanding KPI’s through a platform such as Seller Legend will help your business determine new targets.

Marketplace Dashboard

On the marketplace dashboard, you can view your revenue, sales, and your estimated profit at once. You can see these metrics over various periods, rather than sifting through months or years of reporting on Seller Central.

You can also create sales history charts to visualize your data in terms of revenue v. costs. Within this, you can see how different operating costs compare to each other. The widgets found on the marketplace dashboard include:

  • Customers Watch List Summary (Reasons & Counts For Marketplace)
  • Relative Performance By Marketplace
  • Customer Segmentation
  • My Products
  • My Accounts
  • Inventory Restocking Alerts (All Products Within Marketplace)
  • Account Valuation
  • Repeating Vs. One-time Customers
  • Promotions/Coupon Codes (All Products Within Marketplace)
  • Returns By Disposition
  • Top 10 Best Selling Products

Product Dashboard

If you use the product dashboard on Seller Legend, you can track important performance metrics. For each product that you sell, this includes:

  • Returns
  • Inventory
  • Refund rates
  • COGS
  • Disposition

If you create a sales history chart on the product dashboard, you can see how different products behave over time and what their future profitability might look like. You can also see how the expenses related to the creation and marketing of these products play out. Like the marketplace dashboard, the product dashboard has several widgets that we find useful, including:

  • % Refunds/ % Returns Rate (For Product)
  • Cost Of Goods History By Date
  • Inventory Restocking Alerts (For Product)
  • Product Financial Attributes
  • Promotions/ Coupon Codes (For Product)
  • Product Listing Details (Linking To Product Listing Changes History)
  • Average Customer Cross-Sell Rates (For Product)
  • Customer Segmentation (For Product)
  • Product Dimensional/ Volumetric Data
  • Product Identifiers (Linking to BSR History Chart)
  • Units Sold By Price Point Over Time Dimension

Customer Dashboard

Another feature that we want to highlight in this Seller Legend Review is the customer dashboard. With this dashboard, you can get an in-depth look at your customer’s buying behaviors and how they are interacting with your products. Also, you have access to the following widgets:

  • Customer Free-format Notes
  • Reasons Customer is Waitlisted
  • Customer as Reseller Details
  • Product Cross-Sell Per Customer
  • Customized Data Capture
  • Customer Lifetime Value

The three dashboards are important features of the Seller Legend software. They act as the main structural elements. But there are several other features we feel it’s important to discuss. Specifically, the following management tools that you’ll see in this software:

Sales and Revenue Monitoring

Look for trends and changes by viewing your sales and product performance as well as your revenue performance. You can sort it by various time increments and even form different reports based on things like SKU, Amazon Payout, brand, product group, and more.

Order Management

If you want to manger your orders, you can use this software to view past orders and pending orders in full detail. This includes things like coupon codes used and promotional discounts. You can easily view orders that were returned and their status.

Inventory Management and Forecasting

With this product, you can effectively manage your inventory. You can track how much you still have available and how much you are selling. It can also help you notice when it’s time to restock your inventory. You can shape it to your individual business needs.

Customer Management

Seller Legend gives you insight into your customers and their patterns of behavior when it comes to buying your products. Track important metrics like customer lifetime value, customer/product cross-sell, and more.

Product Management

With the software’s product management element, you can build useful statistics about your products, your stock position, and the Cost of Goods (COGS).

PPC Performance Tracking

Seller Legend also offers PPC performance tracking that can help you manage your ongoing campaigns and improve your digital marketing efforts.

What’s the Price of Seller Legend?

In this Seller Legend review, we are here to tackle the subject of price. This is an essential consideration for you as a customer, mainly because Seller Legend is a subscription-based software. You will pay a recurring amount each month, so you want to make sure that what you’re getting is worth the price.

Seller Legend Pricing

The company currently offers four plans, each with different levels of benefits: They include:

  • Starter plan: $49.99 a month
  • Advanced plan: $59.99 a month
  • Professional plan: $69.99 a month
  • Enterprise plan: $99.99 a month

Starter Plan

The starter plan is great if you are just starting with your business. You have access to:

  • Up to 2500 orders per month
  • Up to 300 SKUs
  • Analysis of your data from 1 year ago until the present

Advanced Plan

If your needs have expanded past the limits of the starter plan, the advanced plan is another good option.

  • Up to 5,000 orders per month
  • Up to 500 SKUs
  • Analysis of your data from 1.5 years ago until the present

Professional Plan

The next tier is a significant jump from the previous two but allows a lot of room for growth. With this plan, you will get:

  • Up to 1,500 orders per month
  • Up to 1,000 SKUs
  • Analysis of your data from 1.5 years ago until the present

Enterprise Plan

The final plan is for those with large-scale, booming Amazon businesses. This plan includes:

  • Up to 50,000 orders per month
  • Up to 10,000 SKUs
  • Analysis of your data from 1.5 years ago until the present

Is Seller Legend Safe to Use?

With how valuable your Seller Central data is, you might be asking the question, “How safe is this software”? The creators of this software have done a lot in terms of making this product secure. It utilizes Amazon’s Elastic Cloud Computing service, which provides high levels of server storage.

While using the software, your original data can’t be altered, since Seller Central imports it. There are several other built-in security methods in place as well.

Is Seller Legend Worth It?

After compiling information on Seller Legend pros, cons, and features, and comparing it to similar tools like ShopKeeper and ManageBy Stats we can say that Seller Legend is a great purchase:

  • This software is a comprehensive tool that will allow you to understand your marketplaces on a whole new level. The layout is smart and easy to learn. It’s a great tool for company reporting, especially when it comes to producing high-quality graphics that visualize the data for your whole team to understand.
  • We also think that it’s a great value, no matter what pricing tier you choose. The different payment plans mean that you can shape the software to your needs. And the way the company bills its customers stands out to us as well.
  • Seller Legend has an automatic monthly subscription adjustment. That means your subscription is automatically adjusted based on your order numbers and SKU volume. If you exceed the amount in your current tier, Seller Legend will automatically adjust you to a higher tier. And if you use less than the threshold, you’ll automatically be bumped down a tier. If you want to stop your service, the company doesn’t have strict cancellation policies or long-term contracts. You are free to cancel anytime you want.
  • If you are an educator reading this Seller Legend review, we recommend the software for instructional purposes as well. It is easy to integrate into a classroom setting, and your students are sure to like it.
  • Last but not least, we want to talk about the free trial that you can get with this product. We think it’s a great way to try out the software effectively and decide if it’s the right pick for your business. The risk is low, and if you don’t like it for whatever reason, you can simply end your free trial.

With all of these benefits from Seller Legend, you’ll track your sales and become more familiar with the shopping patterns of your customers.

Final Thoughts

If you are looking for a reliable and affordable analytics tool for Amazon Seller Central, Seller Legend checks all the boxes. There is something in it for everyone, no matter what your current business goals are. Seller Legend will save you time by organizing your data into clear, concise categories. You’ll be able to see the bigger picture and grow your business quickly.

If you liked our Seller Legend review and would like to learn more about this product, click here to see this tool for yourself! Look out for other great reviews that will help you take your Amazon business to the next level.

Infinite FBA
Infinite FBA
The ultimate resource for all things Amazon FBA. learn the tips and tricks to success as an Amazon seller or retail ads marketer from our team of experts