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feedback five vs feedback genius

Feedback Five vs Feedback Genius

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If you’re an Amazon seller, you must prioritize ratings. You need to hear what your people have to say and make adjustments accordingly. By collecting customer reviews, you can improve your products to remain competitive on Amazon’s cutthroat marketplace.

To make the most of customer opinions, you need Amazon feedback software. Many seller feedback tools exist to streamline the review management process. You can use feedback software for tasks such as getting more product reviews and managing negative reviews.

While all seller feedback tools are similar, each offers unique features that might make one the best option for your Amazon store. In this guide, we take an in-depth look at two popular tools — Feedback Five and Feedback Genius.

Read on for everything you need to know about Feedback Five vs Feedback Genius. We provide an overview of each and compare their best features. By the end, you’ll be able to choose which solution will help you request Amazon reviews from your customers.

Overview of Feedback Five vs Feedback Genius

Before putting these two feedback on Amazon tools against each other, we provide a brief overview of each. You’ll get a better understanding of their history and main pros/cons.

Feedback Five

feedback five vs feedback genius

Many users praise Feedback Five as one of the best Amazon seller tools available for feedback. Its creator, eComEngine, has been providing trustworthy Amazon seller products and services since 2007. Popular offerings include MarketScout and RestockPro.

However, Feedback Five is available independent of other software. You can get this feedback tool which exclusively focuses on sending customers emails, Amazon feedback management, and more.


  • Auto-track Amazon product reviews
  • Comprehensive analytics for reviews, feedback, and emails
  • Instant alerts and daily digests
  • Powerful automation
  • Unlimited users
  • 14- day free trial
  • Affordable


  • The interface is not as user-friendly as we’d like it to be

Feedback Genius

feedback five vs feedback genius

Feedback Genius is a feedback tool that comes from its parent company, Seller Labs. Seller Labs created the product back in 2013 as a simple buyer-seller messaging program.

Today, it is one of the most comprehensive tools of its kind. Amazon sellers appreciate its ability to communicate with customers, conduct review management, and more.

Feedback Genius used to be available as an independent product. Now, sellers must purchase Seller Labs Pro to access the software. In addition to Feedback Genius, Seller Labs Pro provides many other features such as Scope keyword research, Seller Labs Ignite management of PPC advertising campaigns, etc.

Note that while you must purchase Seller Labs Pro to access Feedback Genius, we will focus primarily on the features that Feedback Genius provides.


  • Easy-to-use interface
  • Unlimited Amazon marketplaces, emails, and product review monitoring
  • Free 30-day trial available
  • Automated sending schedules
  • Detailed email analytics
  • Compelling email templates
  • Offer discounts using the Feedback genius promo code


  • Expensive

FeedbackFive vs Feedback Genius — Which Is Right For You?

Now that you’re more familiar with each software, you’re probably wondering which is for you.

Disclaimer: They’re both great options. They do exactly what they claim to do — help you get more reviews and improve your Amazon ratings.

However, they have their slight differences that will make one the better option for you. Below, we compare some of their main features to help you make your decision. Without further ado, let’s dive in.

Compliance With Amazon Feedback Policies

When running email campaigns on Amazon, you must be careful. The site is notorious for penalizing sellers who spam their customers and implement other sketchy soliciting tactics. So, when you choose a review feedback tool, you need to pick one that is compliant with feedback on Amazon policies.

100% Compliance

We’re glad to report that Feedback Five/Feedback Genius are 100% compliant. They follow all of the site’s email messaging guidelines while effectively working to improve your product ratings.

Automated Feedback Alerts

As most sellers know, the Amazon Seller Central dashboard isn’t very helpful for monitoring product reviews. You have to regularly click on each ASIN’s listing to check for ratings.

Luckily, Feedback Genius/Feedback Five offer automated alerts. The software will send you emails based on the criteria you set. For instance, you can program it to send feedback notifications every time one of your products receives a negative review.

Stay on Top of Negative Feedback

This feature is particularly useful as you will be able to stay on top of negative feedback. By being aware of negative reviews the second they come in, you can address them accordingly.

You might consider challenging them to keep your seller ranking from tanking. You might also attempt to make amends with a dissatisfied customer to maintain your store’s integrity. After all, poor ratings can lead to Amazon ranking your products lower.

Text Notifications

In addition to email alerts, both programs offer the option to get notified by text. The versatility is super convenient and makes it easy to review alerts on the go.


The ability to get notified in real-time is important. Instant updates will give you the chance to do damage control and fix customer relationships before they tank your reputation.

However, you may also want condensed reports. These reports make it easy to see your account’s status and how your products are performing.

With FeedbackFive, you can request daily digests. The platform emails you a summary of the Amazon reviews you get every day. You can view the information at a glance and use your findings to improve your store.

Feedback Genius has a similar feature, though it sends weekly summaries in addition to daily 360 reports. This timeline can be useful for sellers who want to see trends over a slightly longer period.

Email Templates

Requesting reviews and seller feedback from your customers can feel awkward. You’re essentially asking for a favor, but you don’t want to come off as pushy. At the same time, you also want to convey your appreciation for their business.

Luckily just like FeedbackWhiz, Feedback Genius/Feedback Five make it easy to send emails to your customers. Whether you need to send 100 emails per month or 10,000 emails per month, they’ve got you covered.

More specifically, they make it easy to send emails that are convincing yet friendly. Feedback Genius offers 6 email templates, while Feedback Five currently only offers 3. But, all of the templates take the stress out of coming up with scripts for emails. They’re easy to edit and customize to your heart’s desire.

Custom Templates

If you want to send a unique email, you can come up with your own copy and design. However, realize that if you take matters into your own hands, you must remain compliant with Amazon’s email policies. These two programs can not automatically stop you from sending non-compliant emails.


Successful Amazon sellers know the importance of data when it comes to product reviews. After all, if they don’t know what kinds of copy will get customers to leave reviews and feedback, they can’t maximize their ratings.

Fortunately, Feedback Five provides historical data for all of your reviews, feedback, and one-tap ratings. The software compiles it into easy-to-read charts, allowing you to review the information and make adjustments accordingly. You can even access data specific to individual ASINs.

Feedback Genius also is impressive when it comes to providing data. It keeps all records on file, meaning you can view the email analytics going back to Day 1 of opening your account. The Amazon feedback software also makes it easy for sellers to test different campaigns.

For instance, they may send two different emails to two different test groups. Then, using Message Analytics, sellers can determine which email copy and design led to the highest number of new reviews.

Multiple Marketplaces

When choosing the best Amazon review tool, you need to choose one that is compatible with the marketplaces you’re in.

Feedback Genius is straightforward in that it offers unlimited marketplaces. It also lets sellers group multiple marketplaces, allowing you to send emails to different territories and make customizations based on region.

Feedback Five, on the other hand, is a little more limited. Depending on which plan you choose, you may have to pay an additional fee for every one marketplace.

These charges aren’t a big deal if you aren’t in many Amazon marketplaces. But, if you are trying to sell to a diverse audience on Amazon, you’ll find that these charges quickly add up.


Running your Amazon feedback management is a big operation. You want your team to have access to your emails, recent posts, alerts, etc.

With these two programs, you get access to unlimited users. This feature means that your team members can log on to your account whenever they like. Gone are the days of having to coordinate who can use the program when.

Note that while Feedback Five offers unlimited users for its paid plan, this feature is not available on the free plan.


As great as Feedback Five is, it loses points when it comes to user-friendliness. Many Amazon sellers find the software hard to use and navigate. The layout is somewhat cluttered, making it especially challenging for a brand new user to figure things out.

The User-Friendly Choice

While we don’t care for the interface of Feedback Five, Feedback Genius has a much more user-friendly platform. The homepage features your entire sales process, making it easy to view your progress and jump right into your workflow.

Clear instructions are readily available to manage your campaigns. And, if you get stuck, there are plenty of online guides and tutorials for becoming an expert on the interface.

Customer Support

While Feedback Five is less user-friendly, it takes the cake when it comes to customer service. Those on the free plan get access to the self-help service center, in-app onboarding, and email support. Paying users get access to all of this plus one-on-one optimization calls and chat/phone support.

Unfortunately, Feedback Genius is much more limited. Its cheaper plans only come with chat and email support. A customer only gets phone support once they start paying $299 per month and onboarding support once they start paying $499 per month.


It might be boring, but we’ve got to talk about pricing. Pricing is one of the most important factors you should consider when choosing the right software. You want something that has plenty of great features while remaining within your budget.

Feedback Five is nice as it offers a free plan. You only get one marketplace and 50 emails/3 email campaigns per month, but the free plan is a fantastic starting point for new businesses.

If you want to send, say, 100 emails per month, you’ll need to upgrade. The software’s paid plans increase in price as you get more ASIN products to track, emails, marketplaces, etc. More expensive plans also come with additional features such as an advanced HTML editor, automated workflow, etc. Note that all paid plans are on a by-month basis — you cannot sign up for an annual plan to save money.

While you can choose the plan that suits your needs and budget with Feedback Five, Feedback Genius keeps things simple by charging you based on how much your store makes. You get unlimited users and emails, so it doesn’t matter whether you need to send 100 or 10,000 emails per month. You can opt to pay annually to save on your plan.

Free Trial

Curious about these platforms but don’t want to commit just yet? Sign up for their free trials. FeedbackFive offers a 14-day free trial, and Feedback Genius offers a free 30-day trial.

Feel Free to Cancel

Both give you plenty of time to test out the software and all of the awesome features they have. If it ends up not being for you, you can cancel before you get charged per month for emails.

Feedback Five vs Feedback Genius — The Final Verdict

When it comes to choosing between Feedback Five/Feedback Genius, there’s no one right answer. It all boils down to your unique needs when it comes to product reviews and seller ratings.

For instance, if you have a big business and need to communicate with lots of customers, choose Feedback Genius. The unlimited emails and scalability are perfect for your store. On the flip side, if you’re just getting started, Feedback Five might be the better option. You’ll get access to more affordable plans and better customer support.

No matter which software you choose, remember that paying for a plan won’t automatically get you more customer reviews. You need to work the system to get the results you want. That being said, both of these programs have the features you need to ensure a successful Amazon rating. You will improve your relationships with customers, offer better products, and even improve your rankings on Amazon.

Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

Picture of Infinite FBA
Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

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