What is Feedback Genius?
Feedback Genius was created as a special tool for Amazon sellers. The software automates communication between the purchaser and seller. The seller can increase their number of reviews because emails are automatically sent during certain time periods. Seller Labs has created a total of four tools, Feedback Genius, Quantify, Scope and Ignite. For merchants interested in all four solutions, they have been combined in the package called Seller Labs Pro. In comparison to the other feedback management tools created for Amazon sellers, the Feedback Genius Review is excellent.
Feedback Genius is effective because all of the feedback in addition to every review is tracked by the software. The Amazon merchant gains the ability to assign statuses to everything including ticket opened, waiting, resolved, responded and will not fix. The best description of the software is a tool created to improve communication for Amazon sellers. The software provides merchants with an exceptional selection of features such as automating and personalizing customer emails. This is accomplished directly through the merchant’s Amazon seller platform.
The biggest benefit of Feedback Genius is the seller is informed every time a customer leaves either a review or feedback. The software can currently be integrated with Amazon marketplaces in the United States, Canada, the United Kingdom, France, Spain, Mexico, Germany and Italy. The merchant does not have to pay any additional charges for the first marketplace. If any additional marketplaces are desired, the cost is an extra $10 per month for each marketplace added by the seller. Another benefit is being able to send buyers emails once they have chosen not to accept marketing messages.
A global blacklist is included with Feedback Genius. Information for thousands of buyers is effectively collected to ensure merchants can still email buyers after they have opted out. The majority of Amazon merchants are sending out plenty of emails every day. According to the user reviews, there have not been any issues with emailing these customers. Getting started with Feedback Genius is simple. Once the merchant has completed the sign-up process, they simply hook up the software to their Amazon seller account.
The process is extremely straightforward, with the site providing easy to follow steps for the merchant. Once the merchant has set everything up correctly, the next step is the creation of an email series. A very simple to use wizard is provided by Feedback Genius for this step. The email editor is located on the first page. The merchants should not experience any difficulty writing content for their emails. Text can be formatted by using the standard buttons provided. Merchants offering bonus attachments can format text from here as well.
A wide selection of variables is supported by Feedback Genius such as product-review-link and buyer-name. The merchant can personalize emails easily according to the product purchased and the specific customer.
Feedback Genius Features
The Feedback Genius review is also excellent for an exceptionally large selection of features provided. Each feature enables the merchant to personalize or automate different features and options. Some of the best features offered are defined below.
Automation Between Buyer and Seller:
Feedback Genius offers merchants the ability to automate their client email flow. The feedback will be received by the merchant in autopilot. The feature enables the merchant to save valuable time, while eliminating the need to send manual messages ever again. The seller will be notified automatically when negative feedback or poor product reviews are received. Through the use of Feedback Genius, the merchant can determine the best areas of opportunity for improving their business.
Merchants have the option of responding directly to customers to handle complaints. In some cases, the customer will change any negative reviews provided the merchant remains compliant.
Blacklisting Buyers:
The blacklist buyers feature prevent emails from being sent to customers who have opted out of receiving emails. The merchant can prevent emails from being sent to anyone who has unsubscribed.
The Software Uses Tracking Details to Send Emails at the Ideal Time: Feedback Genius has integrated with numerous couriers including USPS, FedEx and UPS to ensure the tracking information is correct. Once the customer’s order has been delivered, the software will send an email request for feedback to the customer.
Supporting Images and Attachments:
Feeback Genius improves the experience of every customer by attaching PDFs and images for each email.
Review Notification in Real-Time: As soon as a review is made, the software will notify the merchant in real-time. The merchant is then able to reply to each customer. The feature is beneficial for both seller account reviews and product reviews.
Monitoring Negative Feedback from Customers:
As soon as a seller receives negative feedback, the best option is to respond immediately. Feedback Genius enables the seller to put in an email address and a cell phone number. The moment a negative review posts, the merchant is notified automatically. The customer service of the merchant improves because of the fast response. In most instances, the result is building loyalty for both the products and the brand in addition to resolving any negative comments.
Support for High-Volume Merchants:
Feedback Genius supports high-volume sellers by sending emails according to the preferences of the seller.
A/B Testing:
A/B testing is extremely important for the overall success of all Amazon merchants. The seller can create two separate versions of an email. By tracking the emails, the merchant can determine which one has performed best. The A/B testing tool enables the merchant to save whichever template was the most effective. The merchant is able to test new ideas on a regular basis and learn what is effective and what is not. As time passes, the merchant’s emails will improve naturally.
Feedback Genius provides an unusual number of features to enable the merchant to place their focus on review management. The result is improving the review management and customer strategies of the merchant over time. The seller can focus on the smallest of details by using the 10 filters included with the software. Different templates can be sent to specific buyers to improve effectiveness even more. The last thing any Amazon merchant wants is to be stuck using old and often ineffective data.
The Availability to Buyers:
The Amazon merchant has the option to become available in nine different Amazon marketplaces, the United States, Canada, Germany, Spain, France, Mexico, the United Kingdom, Italy and India.
Message Analytics:
The merchant can use message analytics for tracking openings, received feedback, email views, unsubscriptions and click-throughs to be able to take the necessary action. Feedback Genius even provides basic analytics to enable the merchant to see the performance of their emails. Everything is accessible by selecting analytics from the messages tab. The merchant will then see three different graphs. The first shows how many emails were sent and the number opened as time passed.
The second graph shows the percentage of opened and unsubscribed emails in addition to the click rate as time passed. According to the reviews, the most popular of these features is the click rate percentage. The recent usage report is also available to show the merchant how many more emails they are able to send for the remainder of the month.
Different Events for Triggering Emails:
Feedback Genius enables merchants to trigger emails for eight different events including refund notification and order confirmation. The merchant can help customers throughout the entire purchasing process. The first email is generally sent to notify the customer once the product has shipped. The email can include the benefits the customer will receive upon receipt of the product. The email can be effectively used to demonstrate the value of the product.
Numerous merchants have another email sent two to four days after the product has been delivered. The merchant can make certain the customer received their product within the expected time frame and ensure there are no issues such as any missing products or pieces. The FBA seller can assure the customer they will attempt to resolve any issues simply by being sent an email. Any bonus guides can be resent at this time in case they were initially missed by the customer.
Between seven and ten days after delivery, the merchant can have a final email sent to make certain the product is working as expected. This is an excellent time to request a review.
Testing Email Messages and Headlines:
The seller should regularly test all messages and headlines to help ensure open rates are good. The merchant can determine the best headline through consistent split testing. When an email series is written poorly, any increase in the Amazon review rate will most likely be poor. Engaging and original emails may increase the review rate by five or six percent. In some niches, the rate can increase by as much as 10 percent.
Template Text:
Feedback Genius provides the following for the template text.
• Ten filters for email delivery
• Supports both images and attachments
• The experience of the customer can be improved by attaching PDFs to every email
• A granular send is possible with up to ten different filters
Prebuilding Email Templates:
Every merchant can select pre-designed templates for emails based on preferences and goals. All of the templates are customizable.
How Much is Feedback Genius?
The merchant can obtain a 30-day free trial of Feedback Genius by providing a credit card. The trial expires automatically with no merchant intervention necessary. The pricing is dependent on the plan selected. Each additional marketplace is an additional $10 per month with the exception of the Essentials plan. The Essentials plan automatically includes one marketplace. The Startup Plan is $20 per month, each additional marketplace is $10 and 1,000 monthly emails are included.
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The Growth plan is $40 per month, each additional marketplace is $10 and 3,000 monthly emails are included. The Premium plan is $80 per month, each additional marketplace is $10 and 10,000 monthly emails are included. The High Volume plan is $250 per month, each additional marketplace is $10 and 60,000 monthly emails are included.
Feedback Genius Alternatives
There are some similar alternatives to Feedback Genius. The most popular are Helium 10 Follow up, Jump Send, Feedback Whiz, and Salesbacker Pro. The pricing model for Jump Send is different. The basis of the plan is the number of products offered by the merchant. Each plan offers unlimited emails. Jump Send also provides an enormous buyer platform enabling sellers to offer giveaways. Since the basis of the pricing is the specific number of SKU’s, the plan is generally not a good fit for merchants offering a wide range of products.
For more information check out the Feedback Five Vs Feedback Genius breakdown review.
Feedback Whiz will work on every marketplace including Amazon. The plan offers unlimited monthly emails but is otherwise similar to Feedback Genius. Salesbacker offers less expensive plans and a 30-day free trial including 10,000 emails. Feedback Genius offers Amazon FBA sellers the best selection of features for an excellent Feedback Genius review.
