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Helium 10 vs Keepa

Keepa Vs Helium 10 – Amazon Sellers Comparison

Table of Contents

In this article, we’re pitting  two Amazon Seller tools against each other: Keepa vs. Helium 10. We’ll  review both tools, exploring their pros and cons, and comparing their ease of use, customer support, pricing, and much more.

When sourcing products on Amazon, you would be lost without the right tools. Manual sourcing would give you some results, but you would never get accurate data. That’s why tools like Keepa and Helium 10 are invaluable to Amazon Sellers. Keep reading to discover which Amazon Seller tool is best for you.

Keepa vs Helium 10: At a Glance

FeatureKeepaHelium 10
Primary FocusHistorical Price Tracking, Sales Rank AnalysisAll-in-One Amazon Seller Tools Suite
User InterfaceSimple and User-FriendlyFeature-Rich with a Steeper Learning Curve
Price TrackingYes, with Historical DataLimited Price Tracking, Focus on Comprehensive Tools
Product ResearchBasic Product InformationAdvanced Product Research Tools
Keyword ResearchLimitedRobust Keyword Research Tools
Listing OptimizationLimitedComprehensive Listing Optimization Features
Inventory ManagementLimitedYes, Tools for Inventory Monitoring and Management
Free VersionYes, with Some Advanced Features in Paid PlansYes, Limited Access to Tools in Free Plan
Subscription PlansVarious Plans with Different Features and PricingMultiple Plans Catering to Different Seller Needs
Learning CurveLowModerate to High
IntegrationBrowser Extensions, API AccessIntegrations with Various Amazon Seller Tools and APIs
Customer SupportSupport Page, Contact FormEmail Support, Knowledge Base, Community Support
Suitable ForBeginners and Users Focused on Price TrackingIntermediate to Advanced Sellers Looking for a Suite

What is Keepa ?

What is Keepa

Keepa is a tool that provides Amazon sellers with timely and updated product sales data. When it comes to tracking products and watching prices, Keepa is one of the most popular tools available for Amazon FBA sellers. And luckily, the Keepa extension is comptabile with virtually every type of browser, including Google Chrome and Mozilla Firefox.

Keepa Features

Keepa is mainly used for tracking the prices and ranks of Amazon products, allowing sellers to more accurately gauge how to position their own products to stay competitive in the marketplace.  Here are Keepa’s standout features:

  • Product finder: Keepa’s Product Finder tool allows you to use the query and filters to find the right products on Amazon. From there, you can export variation lists per ASIN and adjust the settings to view high loads of ASINs directly.
  • Price tracking: Keepa tracks the prices of products on Amazon and displays historical price charts. Users can see how the price of a product has changed over time, helping them make informed decisions about when to buy.
  • Price drop and availability alerts: Users can set up price drop alerts for specific products. Keepa will notify them when the price of the selected item falls below a specified threshold. Additionally, users can receive alerts when an out-of-stock item becomes available again.
  • Product history graphs: Keepa provides detailed graphs showing the price history of a product, as well as its sales rank and other relevant data. This information can be useful for understanding price trends and deciding the best time to make a purchase.
  • Track new and used items: Keepa allows users to track both new and used items on Amazon. This is helpful for those who are open to buying pre-owned products or want to compare prices between new and used options.
  • Deals and price trends: Keepa highlights deals and discounts on products, making it easier for users to identify potential savings. It also provides information on price trends, helping users predict future price changes.
  • Browser extension: Keepa is available as a browser extension for popular web browsers. This extension adds a Keepa graph directly to Amazon product pages, making it convenient for users to access price history and other data while shopping.
  • International marketplace: Keepa supports multiple Amazon marketplaces, including those in the United States, United Kingdom, Germany, France, Canada, Japan, Italy, Spain, India, and others. Users can track prices on the marketplace that is relevant to them.

Customizable settings: Users can customize various settings within Keepa, such as the time range for price history, the appearance of the graphs, and the types of alerts they want to receive.

Keepa Pros and Cons

Keepa is a great Amazon Seller tool, but there are reasons why people love it and why others may not. Let’s look at some of the pros and cons of using Keepa for Amazon.


  • Keepa is incredibly easy to use
  • Keepa provides all the data on any product on Amazon
  • Keepa is perfectly compatible with every website
  • All the data on Keepa can be exported and used for any other purpose
  • Every data is supported by graphics and analytics
  • Keepa is extremely affordable
  • Keepa has a free version, although it has fewer features


  • Keepa graphs can be quite overwhelming.
  • It is a bit difficult to navigate the tool.
  • Keepa has too much information that may confuse a beginner.
  • Keepa doesn’t have as many offerings compared to other FBA tools.

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What is Helium 10?

What is Helium 10

Helium 10 is an all-in-one software suite designed to help Amazon Sellers optimize their product listings, track their competitors, conduct market research, and much more.

Amazon Sellers who use Helium 10  say it’s only for those who want to make a lot of money selling on Amazon. And they’re right — there’s hardly anyone makinges millions selling on Amazon who doesn’t use Helium 10.

Helium 10 Features

Helium 10 offers more robust features compared to Keepa and other Amazon Seller tools.  For example, Helium 10’s Xray feature offers a comprehensive analysis of a product’s total revenue, average price, number of sales in the last month, and number of reviews.

The other tools you have access to on Helium 10 include Blackbox, a niche research tool; Cerebro, a reverse ASIN lookup tool that tells you everything you need to know about a product’s viability on Amazon; Magnet, a keyword research tool for with the largest database of relevant keywords on the Amazon market; Frankenstein; which modifies your keywords; and Scribbles, which helps sellers to ensure that their listings are perfectly optimized.

You can also have access to monthly training, in-person workshops, and Facebook group access with a Helium 10 subscription. Here’s an overview of some of the key features of Helium 10:

  • Product research: Helium 10 provides tools for product research, helping sellers identify potential profitable products to sell on Amazon. This includes features such as product database searches, trend analysis, and profitability calculators.
  • Keyword research: The platform offers tools for keyword research to help sellers optimize their product listings for relevant search terms on Amazon. This includes features like Magnet, Cerebro, and Frankenstein.
  • Listing optimization: Helium 10 assists sellers in optimizing their product listings by providing insights into keywords, competitor listings, and suggested improvements. This can help improve search rankings and increase visibility.
  • Competitor analysis: Sellers can use Helium 10 to analyze their competitors on Amazon. This includes monitoring their sales, pricing, and other metrics to make informed business decisions.
  • Inventory management: The platform includes features for managing and monitoring inventory levels, ensuring that sellers can meet demand and avoid stockouts.
  • Refund Genie: Helium 10’s Refund Genie tool helps sellers identify and recover money from Amazon for lost or damaged inventory.
  • Helium 10 Chrome Extension: Helium 10 offers a Chrome browser extension that integrates with the Amazon website. This extension provides on-the-go access to various tools and data while browsing Amazon.
  • Alerts and notifications: Sellers can set up alerts and notifications to stay informed about changes in the market, competitor actions, and other relevant events.
  • Helium 10 Academy: The platform provides educational resources, including tutorials and webinars, through the Helium 10 Academy to help sellers learn how to use the tools effectively.
  • Unique tools: Some of the tools of Helium 10, like Black Box, Cerebro, Magnet, and Scribbles, are exclusive to the platform and can’t be found elsewhere. They all come with different packages on the platform.

Helium 10 Pros and Cons

There are plenty of advantages to using Helium 10 and many Amazon FBA sellers love using it. However, it’s not without it’s flaws. Below are some of the pros and cons of Helium 10.


  • Helium 10 is probably the only truly All-in-one platform for Amazon sellers.
  • It provides management and growth tools.
  • Helium 10 has free and starter plans for beginners
  • Helium 10 has exclusive tools like Cerebro, an excellent product research tool.
  • Helium 10 provides regular training by experts and professionals
  • Helium 10 offers excellent customer service
  • Helium 10 has flexible pricing plans


  • Helium 10 is a bit more expensive than competitors, which is understandable for the number of tools it features.
  • It doesn’t have any database for suppliers.
  • Helium 10 may be challengingfor beginners to navigate.

Comparison: Keepa vs. Helium 10


While Helium 10 offers a lot of different functions and comes with various tools for other purposes, Keepa is excellent for tracking Amazon prices.

Helium 10 is perfect for big-time sellers who need data and business ideas for successful competition.

That doesn’t mean you can succeed with Keepa, but this tool is preferable amongst those who need something they can easily manage.

Ease of use

Helium 10 has a lot of  tools. It’s not extremely complicated to use, but it may be overwhelming for a beginner.

Keepa is a more straightforward tool to use because it has limited applications. It also has a very simplified dashboard. Both are easy to use, but Keepa is easier.


Keepa is so affordable that it is almost free. You can install it for free but won’t access all the features. You’ll need to pay around $20 per month to do so.

That’s still fair, considering what you stand to gain. You will not use Keepa without saving more than the amount you spend on a subscription.

Helium 10, meanwhile, has six pricing plans:

  • The free plan
  • Pay as you use plan
  • Starter plan: $37 per month
  • Platinum plan: $97 per month
  • Diamond Plan: $197 per month
  • Elite plan: $397 per month

Helium 10 plans vary in the number of tools the subscribers can access and the number of times the tools can be accessed.

However, the free plan lasts only 30 days, and the pay-as-you-use plan depends on how often it is used.Obviously, Helium 10 is more expensive, but with the tools available, it is a bargain. Its pricing flexibility is also a plus, and you can access a Helium 10 discount code here.

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Customer support

Keepa has  active customer support and can be contacted online and by mail. Most requests are responded to in less than 48 hours.

Helium 10 also has an active customer support system and can be contacted online and by phone. Helium responds to messages almost immediately, and customer reviews suggest there is satisfaction with the service.

Keepa vs. Helium 10: Which is Better?

What is Helium 10

What can we say?

 Helium 10 is a comprehensive package that provides multiple solutions to different problems. It definitely has our vote.

It is, however, quite complicated but has an easy-to-use interface and an interactive dashboard. Amazon sellers who want to succeed exceptionally would need it.

Keepa, on the other hand, is more straightforward and helps provide analytics about products to make research more accessible.

That’s mostly what many people need to sell successfully on Amazon, so it is sufficient. But in terms of service delivery and customer support, there’s very little to separate the two.

However, Keepa shouldn’t be ashamed of losing in a Keepa vs. Helium 10 matchup. Helium 10 not only has far more resources, but  is also more comprehensive and  designed to achieve much more.

So, if you have the means, we recommend you sign up for Helium 10, which is what all the most successful sellers use. However, if you start with Keepa, you won’t lose out on much — it’s still a great tool.


Both products have free packages, so it will cost you nothing if you want to try out the comparison yourself. Also, both products are well- recommended, so you won’t regret trying them out.

However, if we would be honest, Keepa vs. Helium 10 would always produce one winner, and that winner is Helium 10.

However, our review has shown that you can still achieve so much with the Keepa tool, as it has excellent resources to improve your sales on Amazon.

Keepa vs. Helium 10 FAQs

Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

Picture of Infinite FBA
Infinite FBA

The InfiniteFBA team is made up of proud Amazon FBA geeks and e-commerce experts obsessed with finding new ways to boost sales. We’ve done the homework so you don’t have to. Our team of successful sellers provides genuine, accurate and up-to-date reviews of Amazon Seller tools and services.

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