Profit Whales Review is best for you if you’re an Amazon seller, you probably spend a ton of time and money trying to increase the return on Amazon ad spending. To your relief, it’s now possible to do this with the help of PPC automation software and data-driven algorithms, making you digital advertising strategies easier than ever.
Profit Whales PPC Optimization Software is a leading tool to automate your marketing campaigns on Amazon in just one click. The software connects to your Amazon seller account and optimizes your current campaigns and new campaigns and keywords that are derived from data in your search-term reports.
Profit Whales is unique from other rule-based software or social media platforms because it automates all the tasks you need to undertake for your advertising. In other rule-based software, you need to configure your advertising campaigns based on the existing rules and understand the Profit Whales PPC enough to complete the setup, optimization, and analytics. This is a lot of work, especially if you don’t have advanced skills on Amazon PPC. This is why the Profit Whales tool was created, and its function is backed by accuracy of at least 90%.
This Profit Whales review will break down the software features, optimization strategies, algorithms, prices, and give a verdict about its use.
Profit Whales Review Features
Here are some of the most important features of Profit Whales, as per this review:
1.) PPC Automation
This feature is one of the most important because the Amazon PPC automatically works on:
- Product Targeting Optimization. It optimizes the category and ASI’s targeting, then adjusts bids according to your ACoS goal.
- Adding new keywords. The software automatically adds new keywords according to their potential performance.
- Negative keywords adding. It automatically adds to negative keywords. Negative keywords are the keys that are not performing sale-wise or those that generate too many clicks without transactions.
- Negative Product Advertising Attribute(PAT) creation. This is similar to negative keywords but focuses on low performing target ASINs.
- Keywords Optimization. It adjusts keywords and bids based on profitability and other metrics.
- Mining new product targeting. The Amazon algorithm searches your data to find profit opportunities on new target ASINs.
- Pausing duplicate keywords. If you have duplicate keywords or product targets, the algorithm will find and pause them during the analysis of your current campaigns.
This feature allows you to analyze the times when your business is performing at its best and set up your Amazon PPC campaigns to take advantage of these periods. The tool will allow you to add the budget into specific campaigns.
The Spend/Out of Budget section shows you how much money you are spending in each hour, and what time your campaigns aren’t working because they are out of budget. This is quite helpful when determining where you should allocate your budget.
Based on the data from this section, you’ll make accurate decisions on the exact hours and time needed to set up your PPC.
3.) Scan PPC
This tool scans all the campaigns on your account and gives you a complete audit of the mistakes that are costing you money.
Some of the common mistakes include:
- Duplicate keywords
- Low performing keywords
- Lack of brand keywords
- Non-existence of longtail keywords
- Lack of Buy Box
- Ad groups with few keywords
- Deficiency of negative keywords
- Lack of auto campaigns
- Absence of product advertising attribute campaigns to target specific ASINs and categories
Four different Profit Whales optimization modes can help to boost your Amazon campaigns. These include:
1.) Product launch
This is a strategy you can use for your product launch. The Profit Whales software is more aggressive with the bids, so you’ll receive higher first sales, faster review, and Amazon business awareness. The ACoS could be double your break-even ACoS.
2.) PPC profit growth
You can apply this strategy if you want to increase your profit from Amazon advertising campaigns. Profit Whales algorithm will eliminate all the unprofitable keywords to make sure you get the highest ROAS from your keywords.
3.) Revenue growth
Increase your ad budget, making sure that more money goes to your ACos than your break-even ACos. This strategy can work for you if you are looking to boost your advertising and organic sales to grow your ranking position.
4.) Boost overall profit
This method can help you if you want to keep your organic ranking position with PPC efforts to make more profit from organic sales on Amazon. In this strategy, your ACoS will be equal to your break-even ACoS.
Profit Whales Algorithms
Here are the additional algorithms used in addition to the core Profit Whales algorithm:
i.) Keywords bids optimization
The data-driven bid management is based on nine metrics. They are:
- Product overall conversion rate
- Ads conversion rate
- Ad spend
- Target ACoS
- Search volume
ii.) Product attribute targeting (PAT) bids optimization
The price-aware Profit Whales software optimizes your product attribute targeting, based on the nine metrics mentioned above, to reach your advertising goals.
iii.) Harvesting new keywords
The Amazon software adds potential search-terms as new keywords. The software determines keyword quality by targeting:
- Conversion rate
- Number of sales
- Other metrics
The software assigns the proper budget and bid to the keywords based on your advertising goal and product profitability.
iv.) Adding negative keywords
Profit Whales software adds customer search terms that are negative keywords in campaigns. These include keywords that :
- Are not relevant
- Have unhealthy ACoS
- Have too many clicks
This ensures that you invest your money on only the best keywords for your product.
v.) Harvesting new product targetings
The software searches through all your advertising reports to find relevant and profitable ASINs. It adds them to the PPC campaign so that you can have an advantage over your competitors.
vi.) Adding negative product targetings
Product targetings with large ACos, lack of sales, or a high number of clicks, are added to negatives. This helps to ensure that your product only appears on pages that convert into sales with positive ROAS.
vii.) Eliminating the duplicates
As mentioned earlier, the algorithm analyses your current campaigns for a specific product and pauses the supplicate keywords as well as product targets, categories, and ASINs.
Duplicates are keywords with the same match types, meaning that the keywords are the same word. Plurals, articles, and prepositions are also ignored. These are the keywords that the algorithm finds and pauses. If it finds two or more duplicate words, it pauses the one with the worst performance.
The Profit Whales software also checks for negative keywords while it is looking for duplicates. If the negative keywords prevent competition, then the duplicates aren’t touched.
There are four different pricing plans, which range from starter to established brands, available for you. Every plan includes the PPC scanner tool as well as the PPC automation tool.
1.) Starter plan
- This plan costs $69/month.
- It is made for small brands that spend less than $1000 per month in total on ads.
2.) Grind plan
- It costs $100/month and comes with 3% monthly ad spend.
- It is tailored for brands that spend up to $20000 a month on ads.
3.) Successful seller plan
- Costs $200/month and has 2,5% monthly ad spend.
- This plan if for Amazon business spending between $20000 and $50000 a month.
4.) Established brand
- It costs $500/month and includes 2% monthly ad spend
- It’s mostly for brands that spend more than $50000 a month on ads.
From making this third-party review, our team has decided that the Profit Whales Software is great for optimizing Amazon advertising profits.
The PPC management software has multiple benefits, including features like the PPC Scanner tool, described in this review. The tool allows you to find every problem with your campaigns, whether it is a lack of keywords, low performance, product targeting, etc. This is an excellent software option for Amazon sellers because you can see whether you are wasting money in just a few clicks.
There are also other metrics useful in decision-making that shows on your screen, including ad profit, budget allocation, organic sales vs. ad sales, etc.
Based on our findings in our review, we think this tool is valuable and affordable. It definitely beats advertising on social media platforms. What more can you ask for?