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Helium 10 vs Jungle Scout vs Viral Launch – Which Is Best?

helium 10 vs jungle scout vs viral launch

If you are an entrepreneur, you might have thought about using Amazon FBA. Amazon FBA is a great way to run your own business and reap the rewards.

That being said, Amazon FBA isn’t for those looking to make a quick buck. Sellers will find themselves up against a lot of competition. To be successful, you have to put in a lot of time and hard work.

Luckily, Amazon seller tools exist to make your job easier. These tools have many features to help you manage your FBA business. They can do everything from keyword and product research to competitor analysis. With these tools, you’ll save time and make your business more profitable.

Recognizing the benefits of using one of the best Amazon seller tools available is only the first step. The next step is deciding which one to use! There are tons of seller tools on the market. The sheer number of choices can be overwhelming, especially if you are an Amazon FBA beginner.

This article will help you with your decision by comparing three tools: Helium 10, Jungle Scout, and Viral Launch. We’ll give an overview of each tool and discuss some of their key differences. By the end, you should have a good idea of which is right for you.

Read on for a thorough Helium 10 vs Jungle Scout vs Viral Launch comparison!

Helium 10

helium 10 vs jungle scout vs viral launch

Helium 10 is one of the most popular tools for those who sell on Amazon. It is perhaps best known for its product research features. However, it is also great for managing other aspects of your Amazon business.

Let’s take a closer look at Helium 10:

Helium 10 Key Features

Some of the best features Helium 10 has to offer include:

Black Box

When you have an Amazon business, you can’t just randomly pick items to sell. You should do lots of Amazon product research to find ones that will perform well.

As you’re probably aware, product research can be intimidating. Especially for newbies. This is where Helium 10’s Black Box comes in!

Black Box makes product research much easier. Its database contains 450+ million products, which is pretty much every product on Amazon. The tool saves you the hassle of manually combing through items thanks to its smart filters. With them, you can sort by category, product ratings, projected revenue per month, etc. This feature is bound to help you find the perfect products to sell in no time.


Amazon sellers would love to be able to see the future. They would be sure to pick the products that perform well!

While seeing the future isn’t possible, Trendster is the next best thing. This tool from Helium 10 predicts a product’s performance. Thanks to its algorithm and the fact that it uses the latest data, Trendster is fairly accurate. It will show you if a product is expected to perform well year-round, peak in a certain season, etc.

With this information, you can plan your business accordingly. You can pick products with high potential, anticipate profit changes throughout the year, etc.


When it comes to selling on Amazon, keyword research is essential. Finding the right keywords ensures relevant consumers come across your products.

With the help of Magnet, keyword research has never been easier. This feature locates high-volume keywords that will boost your organic traffic.


Cerebro is yet another feature for keyword research. It conducts ASIN reverse lookups and evaluates competitors’ keyword strategies. With this information, you get the leg up you need.

Listing Optimization Features

Finding the right products and keywords is only the beginning. You also need to optimize your listings.

Features like Frankenstein, Scribbles, and Index Checker make this possible. They don’t only ensure you include all relevant keywords; they also organize your titles and descriptions in a way that will compel customers to buy. When considering Helium 10 vs other tools, Helium 10 stands out thanks to its impressive collection of keyword research features.

Operations Features

Once you start making sales, you’re bound to need help managing day-to-day operations. Luckily, Helium 10 has plenty of useful Operations features including:

  • Alerts. The Alerts feature monitors your products and lets you know when it suspects hijacking. This will keep sellers from selling counterfeits and ruining your reputation.
  • Follow Up. This email automation feature helps you establish relationships with your customers. You can
  • Inventory Protector. Inventory Protector lets you set limits on your sales. This prevents competitors from cleaning you out and couponers from taking advantage of discounts.
  • Refund Genie. Refund Genie makes the refund process breeze. It expertly handles reimbursements, keeping your customers happy and preventing cases of fraud.

Analytics Features

When you sell on Amazon, it is crucial to check your analytics. The data will help you determine what’s working and what’s not and allow you to make the appropriate changes.

Helium 10’s useful Analytics features include:

  • Profits. The Profits feature collects data from across your account to present an accurate financial picture. You can view your gross revenue, net profit, and more from different periods. The information will help you determine what is profitable and what is not.
  • Inventory Manager. Inventory Manager lets you restock as needed and uses an accurate algorithm to predict how much you’ll need. With it, you’ll never be stuck with too much or left with not enough.
  • Market Tracker. See how your overall market is doing with Market Tracker. This feature lets you analyze competitor performance, how you stack up, and more.
  • Keyword Tracker. With Keyword Tracker, you can see exactly how your products’ keywords are performing. It will show each keyword’s search volume and other relevant metrics. These insights let you optimize your listings and maximize your sales.

Marketing Features

Last but not least are Helium 10’s Marketing features. They help Amazon sellers put their products in front of relevant consumers. The ADS feature, for instance, makes it much easier to manage your PPC campaigns. The Portals feature is also great as it allows you to build converting landing pages.

Viral Launch

helium 10 vs jungle scout vs viral launch

Viral Launch is yet another popular seller tool. The all-in-one suite facilitates keyword and product research, provides accurate analytics, and more.

Viral Launch Key Features

Here’s an overview of Viral Launch’s best features:

Product Discovery

Even though it has a less extensive database, Product Discovery is similar to Helium 10’s Black Box. It helps you sort through 200+ million products on Amazon to find the best ones to sell. Basic and advanced filters save you time and make it easy to find winners. You can sort by keywords, categories, brands, and more.

Keyword Research Tool

Viral Launch offers some of the most comprehensive keyword research we’ve seen. It helps you find the most relevant ones and even automates the process. It also tracks rankings daily and hourly, allowing you to know exactly where your keywords stand.

Listing Builder and Analyzer

The Listing Builder and Listing Analyzer features take the guesswork out of your listings. Viral Launch will help you create perfectly optimized listings and monitor their performance. The accurate, up-to-date allows you to make changes as needed.

Competitor and Market Intelligence

Like we see with Helium 10, Viral Launch has features that let you track your market and competitors. Competitor Intelligence and Market Intelligence give you the insights you need to set your products apart from the rest.

Split Testing

So far, we’ve seen that Viral Launch has many features similar to those from Helium 10. Split Testing, however, is one of its unique selling points.

Split Testing lets users easily conduct classic A/B experiments. With the feature, you can test out different images, titles, descriptions, etc. to see which lead to the most conversions.

Jungle Scout

helium 10 vs jungle scout vs viral launch

The third tool we’ll be looking at is Jungle Scout. If you’re in the FBA world, you’re bound to be familiar with this exceptional seller tool.

Jungle Scout Key Features

Here’s a closer look at the best features Jungle Scout has to offer:

Product Database

Product Database is Jungle Scout’s feature for finding products to sell. Its database is the least extensive of the three tools, containing only 70+ million products from Amazon. Regardless, it is great for finding items with high potential. If you’re a beginner, you’ll love the preset filters. You can also customize the filters once you get used to using the feature.

Keyword Scout

As you might expect, Keyword Scout is a feature that helps you find the best keywords. This feature from Jungle Scout makes the process quick, easy, and effective.

Supplier Database

Need to figure out where to buy your inventory from? Supplier Database is the perfect feature for the job. It shows you suppliers from around the world. And, thanks to insights like confirmed shipments and customer volume, you can rest knowing you’re using a reputable source.

Sales Analytics

With Sales Analytics, you can easily view how well your products are performing. The feature displays information such as total sales volume, gross revenue, and other helpful insights. This information makes it possible to optimize your listings and boost sales.

Promotions & Email Campaigns

The Promotions & Email Campaigns feature allows Amazon sellers to promote products. You can put out discounts to appease existing customers and attract new buyers once you have their name, email, etc. And, through email campaigns, you can solicit reviews, encourage customers to return to their cart, and more.

Other comparison reviews you may be interested in:

Which One Is Cheapest?

These seller tools seem like magic; they do a lot of the heavy-lifting and make your business more profitable. This means that many Amazon sellers might not think twice about how much the tool costs.

However, it’s completely reasonable to look for the best deal. Finding an affordable Amazon seller tool will ensure you stay within your budget.

So, let’s briefly compare the pricing of Helium 10, Jungle Scout, and Viral Launch.

Free Plans

Who doesn’t love free? Below, we take a look at each of these tools’ free options.

Helium 10 Free Plan

Currently, Helium 10 is the only one of these tools with a free plan. You’ll get limited, single-user access to its suite without having to enter your credit card information. You’ll also get a 30-day free trial of the Scribbles, Frankenstein, and Profits features.

Helium 10’s free plan is great for beginners. You can test out Amazon seller tool features, risk-free.

However, it’s not ideal for more-established Amazon sellers. Fast-growing businesses will quickly grow frustrated with the limited features. So, if you are quickly scaling, you’ll want to go with one of Helium 10’s paid plans.

Viral Launch’s Free Trial

Viral Launch doesn’t have a free plan, but it does have a free trial. For 14 days, you can test out its features, no credit card needed. At the end of the trial, you can decide whether or not it’s for you. You can also choose which plan is most suitable for your business.

Jungle Scout 14-Day Moneyback Guarantee

While Jungle Scout does not have a free plan nor free trial, it does have a 14-day moneyback guarantee. You’ll have to sign up and pay for a plan, but if you aren’t satisfied, Jungle Scout will issue you a refund.

Those new to Amazon seller tools might be hesitant to pay for them right away. So, if you don’t want to enter your credit card information, consider trying Helium 10 or Viral Launch. Jungle Scout is better if you’re ready to commit and you don’t mind dealing with the refund process.

Paid Subscription Plans

All three tools have different paid plans. The cheaper plans give you access to features that will help you with product research. As you would expect, the more expensive plans give you access to additional features. These help you conduct advanced product research, launch your product, manage day-to-day business operations, etc.

Which Is Most Affordable?

Viral Launch and Jungle Scout are best for entrepreneurs on a budget. Their basic plans are very affordable, with each of their cheapest plans being around $20 per month (if you choose the annual plan). The more advanced plans aren’t far behind; you can get access to most of each’s features for less than $100 per month. So, if your budget doesn’t have a lot of wiggle room, Viral Launch or Jungle Scout are ideal.

Helium 10, on the other hand, is more expensive. Its cheapest paid plan is almost $100 per month (when paid monthly). This expense makes it ideal only for more established businesses. Even though it is pricy, we’ve found it to be well worth the cost. It will pay itself back and then some thanks to all it can do.

What’s Better: Viral Launch or Jungle Scout?

If Helium 10 is out of your price range, you should go with either Viral Launch or Jungle Scout. So, which of these two tools is better?

One isn’t necessarily better than the other. Jungle Scout might be more suitable if you are looking for suppliers thanks to its Suppliers Database feature. Viral Launch is better if you prioritize product testing as it has a Split Testing feature.

Another difference between the two? Jungle Scout appears to offer more savings if you choose the annual plan. So, consider Jungle Scout if you are ready to commit to the tool for the full year.

At the end of the day, it boils down to your unique needs and Amazon business. Try each tool out to see which is right for you!

Paying Monthly vs Paying Annually for Amazon Seller Tools

Typically, Amazon seller tools give you the option of paying either monthly or annually.

Monthly payments are great because you can stop them at any time. Annual payments involve more commitment but often come with significant savings.

For instance, if you choose annual payments with Jungle Scout, you can save up to 55%. Similarly, annual payments with Viral Launch and Helium 10 come with 2 months free.

Whichever platform you choose, don’t get the annual plan just to see savings. Be sure you are ready to commit to it for the whole year. A great way to do this? Take advantage of the free plans/trials/moneyback-guarantees the tools offer.

Which One Has the Most Flexible Pricing Plans?

All-in-one Amazon seller tools (like Helium 10, Viral Launch, and Jungle Scout) can be convenient. They have all the features you need to manage your FBA business.

However, some Amazon sellers don’t use every feature. This could be because the features are included in another tool they use, the features aren’t relevant to their goals on Amazon, etc.

Regardless, no one wants to pay for features they don’t use. This is why you might want an Amazon seller tool with flexible pricing plans.

Out of the three tools we’ve reviewed, Helium 10 seems to have the most flexible pricing plans. Thanks to its a la carte options, you don’t have to pay for the whole thing to access specific features. Neither Viral Launch or Jungle Scout offer a la carte pricing.

Note that Helium 10 only offers certain features a la carte. These include:

  • Black Box
  • Cerebro
  • Alerts
  • Index Checker
  • Magnet
  • Xray
  • Refund Genie
  • Keyword Tracker
  • Profits

Let’s say you only need Helium 10’s Cerebro feature. You’ll pay a much lower price per month for this single feature than if you were to buy the whole suite. However, keep in mind that the price per month of the Cerebro feature is slightly more expensive than the complete Viral Launch and Jungle Scout suites. So, unless you are particularly fond of Helium 10’s Cerebro, it will be more cost-efficient to get the complete Jungle Scout or Viral Launch suite.

Another observation we had related to Helium 10’s a la carte pricing? The monthly cost of the Refund Genie feature is equal to that of the Platinum Plan. So, even if you only need the Refund Genie feature, you might as well get the Platinum Plan as it won’t cost extra.

Which One Is Most Accurate?

From our observations, we can safely conclude that all three tools are accurate. This is thanks to their precise algorithms and their use of the latest data from Amazon.

One might argue that Helium 10 is the most accurate because of its larger database. It has a database consisting of over 450+ million products, which could increase the potential of you finding the perfect product. Jungle Scout’s and Viral Launch’s databases are slightly smaller, meaning you could miss out on a winning product. Regardless, all three do a good job of giving you helpful, accurate predictions.

Which Is Best?

After reading all of this, you probably want us to tell you which tool you should get. The truth is that it all boils down to your unique FBA business and goals. Even though each tool offers many of the same features (keyword and product research, analytics, etc.), they have minor differences that might make one better for you over another:

For instance, Helium 10 offers some features that you won’t find in Jungle Scout or Viral Launch. Its Refund Genie will make refunds more manageable, and its Inventory Protector will monitor your stock and replenish as needed. If either of these sound like features you want to have, Helium 10 might be the way to go.

Keep in mind that Helium 10 isn’t the only tool with exclusive features. Jungle Scout’s Academy feature, for instance, is unlike any feature the other tools have. This feature helps you navigate the complicated FBA industry. It is perfect for beginners and veterans alike looking to learn how to successfully sell products.

Viral Launch also has a feature that you won’t find on the other two platforms. This feature, Split Testing, is great for determining optimal listings. So, if A/B testing is high on your priority list, Viral Launch is the tool for you.

Choosing the Right Tool for You

Now that we’ve discussed Helium 10 vs Viral Launch vs Jungle Scout, you should have a better idea of which is right for you. Keep in mind that while these seller tools are helpful, they aren’t necessarily the magic bullet. You still have to put in time and effort to make your Amazon business successful. But, when you combine your hard work with these effective tools, you’re bound to see your profits grow.

These tools are somewhat similar but have key differences including certain features, price points, and how you can promote once you have a shopper’s name, email, etc. Consider testing these tools out today so you can find one that meets your Amazon business goals!

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Tim Carlson

Tim Carlson

I'm Tim or as others call me a bit of an Internet geek, serial entrepreneur, and have gone deep down the rabbit hole of all things Amazon FBA. I have joined the Infinite FBA team to help other Amazon sellers achieve their own goals.